Global Director Marketing Operations

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ppBracco Imaging is a global leader in diagnostic imaging, dedicated to improving people's lives by shaping the future of prevention and precision medicine. With a strong passion for innovation, the company develops and provides a broad portfolio of pharmaceutical products for diagnostic imaging (contrast agents), alongside specialized medical devices, software and related services. /p pThe company is committed to advancing diagnostic imaging by sharing knowledge to cultivate future thought leaders, linking today's practice with tomorrow's progress. Since 1927, Bracco Imaging has grown to more than 3,800 employees and now supports patients, healthcare professionals, and healthcare systems in over 100 countries. /p h3About the Role /h3 pWe are looking for a bGlobal Director of Marketing Operations /b to take a leading role in increasing marketing's business contribution
- optimizing and operationalizing marketing strategy, processes, planning, data management, and measurement, and enabling marketing to become a more efficient and effective function. /p pJoining a growing and dynamic global marketing organization, this individual will work alongside the Chief Marketing Officer (CMO) to elevate the perception and value marketing delivers to the business, with a strong focus on return on marketing investment. /p pThis role serves as the operational engine behind bproduct launches and campaign effectiveness /b, translating global product vision into structured, executable launch plans and campaigns, and orchestrating alignment between global and regional plans. /p pA critical part of the role is leading bMarketing Excellence training and building a common marketing DNA /b across all Business Units and Regions, providing guidance, support, and professional development opportunities.



/p pA defining priority of this role is to design, launch, and lead a new global bCustomer Experience Center of Excellence (CX COE) /b, establishing it as the organization's dedicated hub for customer experience strategy, methodology, tools, and capability-building across all Business Units and Regions. /p pThe position also plays a pivotal role in providing bstrategic direction and hands-on leadership /b for global marketing, with responsibilities spanning coordination of the Marketing Council and program priorities, optimization of work-planning and management tools such as the Annual Marketing Plans, governance of data privacy and compliance, and fostering a culture of innovation and collaboration within the marketing department
- ensuring marketing efforts are cohesive, measurable, and aligned with business objectives. /p h3Main Responsibilities /h3 h3Marketing Operations Strategy Governance /h3 ulliDevelop a comprehensive Marketing Operations strategy aligned with the organization's goals and vision, focusing on modernization and efficiency. /liliPrioritize initiatives and establish a marketing project portfolio based on strategic importance, resource availability, and ROI; serve as a trusted advisor on process and program management matters. /liliDevelop and implement standards, best practices, and methodologies across the marketing community, driving consistent program delivery, process improvements,



and effective adoption of martech platforms and technologies. /liliIn coordination with other departments, evaluate, adopt, or retire technologies based on organizational needs, and stay abreast of emerging industry trends to recommend innovations. /li /ul h3Customer Experience Center of Excellence (CX COE) /h3 ulliLaunch and lead a new global Customer Experience Center of Excellence, roll out standardized CX methodologies, tools, and playbooks, including customer journey mapping, Voice of Customer (VoC) programs, NPS, and personalization frameworks, to support consistent adoption worldwide. /liliAct as the accountable leader and primary point of contact for Customer Experience globally, building and leading a dedicated cross-functional CX community of practice across Business Units and Regions. /liliPartner with Sales, Marketing leaders and other key functions to embed CX practices into commercial and marketing processes and to identify and prioritize high-impact CX use cases. /liliDrive change management, communication, and training to build CX capability and maturity and establishing the CX COE as a recognized center of expertise. /li /ul h3Marketing Excellence, Planning Budget /h3 ulliDevelop and implement training initiatives to upskill the marketing community, elevating marketing competencies across all Regions and Business Units and driving a culture of continuous improvement and professional development. /liliOrchestrate the end‑to‑end marketing planning process on behalf of the CMO. /liliLead the Global Marketing budgeting and financial planning processes and evaluate ROI across marketing channels and campaigns. /liliDefine measurement frameworks and key performance indicators (KPIs) to monitor ROI, campaign effectiveness,

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8p1udg