Empatica
Se è interessato/a a candidarsi per questo lavoro, la preghiamo di assicurarsi di soddisfare i seguenti requisiti, elencati di seguito.
Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI.
Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers.
Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements.
Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact.
If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.
About the role
As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market.
You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams.
In addition, working together with other members from the Marketing Team you will be:
Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives.
Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion.
Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.

Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently.
Managing market research collection, analysis, and interpretation of market data.
Overseeing team members and ensuring their objectives are reached.
Working closely with the Product team to produce marketing materials and programs.
Undertaking continuous analysis of the competitive environment and consumer trends.
Working closely with the Director of Communications to strengthen the company's market presence.
Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team.
Must have:
Solid knowledge of the digital health, medtech, or healthcare wearables industry
Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA)
Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting
Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners
8+ years of marketing experience,

including 3+ years in a managerial role
Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics
Hands-on or leadership experience with demand generation tactics - lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation
Strong analytical skills: comfortable working with data to measure performance
Excellent written and spoken English
Nice to have (we don't expect one candidate to have all of these):
Experience in both B2B and B2C/B2B2C go-to-market models
Experience marketing to clinicians, researchers, or patient xysqume communities
Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions
Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics
Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn)
Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech
€80,*******,000 (Italy) / $150,*******,000 (US) gross per year, commensurate with the candidate's experience and background
Employee stock options - we want everyone who joins us to own part of the company and our success
We have offices in Milan City Center and Downtown Boston
Health Insurance
Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans
Membership for mental health and wellness platforms
Free healthy lunch every day
Free Kindle and books
Flexible working hours
Personal learning and development budget
Much more...
#J-*****-Ljbffr

Director Of Marketing

Maintenance Engineer

HealthcareB Lead Gen

Ricevi nuove offerte di lavoro

Rome Area Manager

Public Procurement