Trade marketing
Pubblicato il 29-10-2026 - Les Colettes in Italia
Trade Marketing & Category Development Manager – FMCG Sector For a leading company operating in the FMCG sector, we are looking for a Trade Marketing & Category Development Manager. This role will play a strategic part in driving category growth and strengthening brand positioning across key distribution channels, with a strong focus on data analysis and close collaboration with the Sales team.
Key Responsibilities
Define and implement Trade Marketing and Category Development strategies in line with company objectives Analyze category performance, market trends, and consumer behavior to identify growth opportunities Develop and lead category management projects for key clients (Modern Trade and Retail) Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies Lead category reviews and deliver strategic presentations to clients Monitor sales KPIs, profitability, and ROI of trade activities Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment Required Skills Strong analytical mindset with a data-driven approach In-depth knowledge of Category Management principles Solid understanding of FMCG dynamics and Modern Trade channels Ability to translate data into actionable insights and strategic recommendations Excellent communication and presentation skills, including with external stakeholders Strong influencing and stakeholder management skills Proactive, results-oriented, and problem-solving attitude Requirements Degree in Economics, Marketing, or related fields 5–7 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar) Proven experience managing complex, cross-functional projects