Off Trade Key Account Manager North East
Pubblicato il 30-10-2026 - Brown Forman in Modena
Quote from Hiring Manager
This role is critical to lead our business in the OFF-Trade Channel, having a direct responsibility in managing customers, negotiating with them and ensuring the perfect execution of the National plans while building local joint business plans. The key responsibility as a team member is to perfectly execute the commercial strategies into the market. This role is an individual contributor, reporting to the OFF Trade National Key Account Manager.
Meaningful Work from Day One The Off Trade Key Account Manager has a regional scope being the counterpart of important local customers. Your first key task is to run negotiations in alignment with the Off Trade commercial policy negotiating local agreements, promotional plans, assortment and excellent execution. This role requires strong leadership/ management skills. The experience in the Spirits industry is a plus. In this role you will be reporting to the OFF Trade National Key Account Manager, and you will collaborate with the rest of the team to ensure perfect execution.
What You Can Expect
- Sales Strategy: Develop and implement effective sales strategies to drive sell-in and sell-out performance of the assigned customers.
- Execute commercial strategies including pricing/promotions initiatives in line with channel commercial objectives.
- Define promotional plans in line with National promotional strategy.
- Customer Relationships: build and maintain strong relationships with customers being the face of Brown-Forman in front of them.
- Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
- Performance Management: customer management,
regular performance reviews and collaboration with the OFF Trade National Key Account Manager to maximize results.
- Sales Reporting: Prepare and present sales reports, forecasts, and performance analysis to the OFF Trade National Key Account Manager.
- Compliance: ensure all sales activities comply with company commercial policies and industry regulations.
What You Bring to the Table
- Minimum of 3 years of sales experience in FMCG as a Key Account Manager in OFF Trade.
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven track record of successfully delivering sales growth in a similar role.
- Demonstrated ability to build and maintain effective working relationships with customers.
- Prior Experience in the spirits industry is a plus.
What Makes You Unique
- Strong leadership, communication, and negotiation skills.
- An entrepreneurial approach is needed.
- Proficiency in sales analytics and CRM software (Salesforce).
- Results-oriented, strategic thinker, and team player with a passion for the spirits industry.
- High experience in management and business development in multinational companies with complex distribution channels.
- Experience in managing customers.
- Sufficient command of written and verbal English, Italian is a must.
Who We Are
In Italy, Brown-Forman is the #1 company in the premium+ spirits industry,
with Jack Daniel’s being the #1 whiskey in the market, and Gin Mare the #2 in the super premium+ gin category, the fastest growing category over the past five years (IWSR 2022). For more than 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Woodford Reserve, Tequila Herradura, Gin Mare, and Diplomático Rum.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #ginmare
Requisition Details
Requisition Type: Employee Management Level: Professional Global Job Level: P6 Number of Openings Available: 1
Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about and stay connected through LinkedIn, Instagram, and X.
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