30 ott - Roma
MioDottore
pDocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads. /p pWe’re looking for an bDigital Marketing Automation /b to join our Marketing team. You’ll run inbound and paid campaigns aimed at bdoctors/clinics /b, turning our database and digital channels into a steady flow of bqualified leads /b. /p h3bWhat you’ll do /b /h3 ul lipExecute and optimize our bB2B inbound strategy /b, using our database to generate bMQLs/qualified contacts /b at every stage of the lifecycle; /p /li lipRun and monitor bemail and WhatsApp campaigns /b and build bautomation flows /b that create a great customer experience /p /li lipAnalyze campaign data to understand bwhich channels bring MQLs and how they convert /b /p /li lipOptimize bforms, landing pages and CTAs /b to improve conversion, and test new lead generation channels /p /li lipSupport the bcontent marketing strategy /b and collaborate with Global Marketing to deliver on time /p /li lipWork closely with the bpaid team /b to align audiences, messages and landing pages and maximize MQLs /p /li /ul h3bWhat success looks like /b /h3 ul lipDelivering bMQLs in line with budget /b /p /li lipWorking with Sales to reach binbound MRR goals /b /p /li lipImproving bMQL volume,
MQL→SQL conversion and campaign engagement /b /p /li /ul h3bWhat we’re looking for /b /h3 ul lipb2–4 years /b of experience in B2B digital marketing, ideally in lead generation /p /li lipHands‑on experience with binbound campaigns /b (email, WhatsApp, automation); knowledge of bpaid channels /b (Meta, Google Ads) is a big plus /p /li lipA bdata‑driven /b mindset: you turn campaign data into optimizations /p /li lipAbility to deliver bquality work at a fast pace /b, with bproactivity and ownership /b /p /li lipbHubSpot /band/orb Salesforce /bknowledge /p /li lipGood collaboration skills with content, paid, events and sales /p /li lipGood bEnglish /b for an international environment /p /li /ul h3bNice to have /b /h3 ul lipExperience with bJira /b or similar tools /p /li lipCross-cultural communication skills /p /li /ul pbAdditional information: /b /p ul lipWorking in hyper‑growing company within an international environment /p /li lipCompensation range 35-40K /p /li lipSmart Working 50% /p /li lipTicket restaurant 10 Euro/Day /p /li lipWelfare up to € 1,200 for you and your family /p /li lipHealth insurance to take care of your health /p /li lipSelf‑care platform: Access the Mental Well‑being Ifeel platform because we believe mental health comes first /p /li /ul #J-18808-Ljbffr