CRM Strategy Manager
Pubblicato il 30-10-2026 - Younited in Roma
pThe ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.br/The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.br/It combines strategic ownership with hands‑on execution across CRM platforms, customer lifecycle initiatives and campaign management. /ph3Key responsibilities /h3ulliDefine and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value /liliOwn CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs /liliTranslate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance /liliBuild strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives /liliAct as an individual contributor, taking a hands‑on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting,
campaign management and performance monitoring /li /ulh3It's a match if you have… /h3ulliAt least 4 years of experience in a similar /liliA Master's degree in Economics or a related quantitative field /liliSolid knowledge of CRM strategies, customer engagement channels, KPIs and best practices /liliHands-on experience with CRM and analytics platforms /liliStrong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance /liliExperience in Financial Services, e-commerce or digital businesses is a plus /liliExcellent communication skills /liliThe ability to communicate professionally in English /liliA flexible, agile and solution-oriented approach /liliA strong sense of ownership and the ability to combine strategic thinking with operational execution /li /ulh3Office Team Life /h3ulliA central office in Rome. /liliFree coffee and a comfortable kitchen to relax and enjoy your lunch break /liliTeam-building activities and CSR initiatives throughout the year /liliThe latest hardware and equipment to support your work /li /ulh3Experience Our Younited Life Benefits /h3ulliFlexible Remote Policy /liliParenting Policy /liliAn extra day off to celebrate your birthday /liliAccess to Voxy to boost your language skills. /liliWelfare benefits for you and your family /liliTicket Restaurant /li /ulh3Salary /h3p€45,000-€50,000 per year. /ppYounited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates. /p #J-18808-Ljbffr