30 ott - Varese
Hyundai
pOverview In this role you will drive the launch of Genesis in Italy by building brand awareness and leading communications. You will manage the go-to-market strategy, ensure consistent brand identity, and collaborate with internal teams and agencies on campaigns, events, and promotions. You will plan integrated campaigns across digital, social, events, print, and PR, while cultivating strong media relationships. The position offers exposure to high-visibility projects in a dynamic, international automotive environment and a chance to shape brand perception in a new market. /ph3Retribuzione / Benefits /h3ulliflexible /li /ulh3working hours /h3ullihybrid work policy /lilicar lease mobility program /lilidaily meal vouchers /lilihealth insurance coverage /lilicorporate wellness program /li /ulh3Responsabilità /h3ulliSupport go-to-market strategy for the Italian automotive brand /liliEnsure brand identity, tone of voice, and positioning consistency across touchpoints /liliCollaborate with internal stakeholders and agencies on launch campaigns, events and promotions /liliCoordinate with Corporate and international teams to align communications /liliPlan and execute integrated campaigns (digital, social, events,
print, PR) to build awareness and engagement /liliBuild and maintain relationships with automotive media, lifestyle press, and industry stakeholders /liliCreate and distribute press materials, website content, newsletters, and social posts aligned with brand voice /liliManage media inquiries, interviews, spokesperson opportunities, and coordinate press events and media experiences /liliMonitor campaign performance, media coverage, brand reputation, and trends; provide management with insights /li /ulh3Requisiti fondamentali /h3ulli3–5 years in marketing, PR or brand communications /liliexperience with brand/product launches /lilideep understanding of automotive/mobility trends /lilistrong knowledge of digital marketing tools, social media and CRM systems /lilicontent creation and storytelling skills /liliexcellent organizational and project management abilities /lilifluent in English and Italian /lilicreativity /liliflexibility /liliresults-oriented /lilidigital marketing tools /lilisocial media platforms /liliCRM systems /li /ul #J-18808-Ljbffr