30 ott - Emilia-Romagna
TEAMSYSTEM
We are the leading Tech Company in Europe, supporting digital innovation for over 45 years. We are committed to bringing digital technology into every business. How? By putting customers first and becoming the go-to partner for professionals, small, medium and large companies, offering customised solutions and services to optimise business processes. from HR and customer relations to e-invoicing and digital payments. The Marketing team defines the company's marketing strategy, leading customer insight, pricing, corporate branding, and PR activities. We coordinate with the go-to-market and product marketing activities carried out by the Business Units, ensuring the alignment and effectiveness of initiatives. We govern the Group's digital platforms, managing lead generation, commercial campaigns, and communication initiatives throughout the various channels. We are committed to building and strengthening the Group's image.
You’ll join the Marketing Operations team as the specialist who keeps the HubSpot ecosystem running — workflows, lead management, CRM governance, and reporting — at the intersection of marketing and sales.
In particular you will:
- Design, build, and maintain standard and custom HubSpot workflows — from requirements to production — across both Marketing Hub and Sales Hub
- Manage the lead scoring model and the assignment workflows that route leads to the sales team, keeping the logic current as the business evolve
- Govern HubSpot properties, custom objects, and associations, ensuring the data model stays coherent and reliable across the entire platform
- Build and maintain dashboards and custom reports — including attribution reports and funnel analysis — working closely with the Data Analytics team to align on metrics and KPI definitions
- Monitor the active integrations within the HubSpot