Fractional CMO (Equity position / no initial salary)
Fractional CMO – SmartLandlord Italy
Italy (Milan, Rome or remote) · Part-time (1–2 days/week) · Equity (20-30%) + revenue share
About SmartLandlord
SmartLandlord is an all-in-one SaaS platform for private landlords and property investors. It covers the full investment cycle: valuing a property, analysing returns, cash flow and financing, and managing tenants, contracts, payments and documents day to day. A built-in AI agent knows each user’s portfolio, answers their questions and carries out tasks for them. The platform is live in Germany, Austria, Switzerland and Spain, and the Italian version is ready: www.smartlandlord.it.
The role
We’re building a local founding team in Italy. You’ll own marketing and partner acquisition for the Italian market, as a partner in the business rather than an agency or consultant.
What you’ll do
- Define positioning and the funnel for Italian landlords, from small private owners (2–20 units) to professional investors
- Set up and test acquisition channels: SEO and content in Italian, Google and Meta ads, social media and communities
- Build a partner channel with agenzie immobiliari, property managers, commercialisti, CAF and amministratori di condominio
- Turn free-tool users into paying subscribers
- Track and report on KPIs such as CAC,
conversion, churn and MRR
- Work with the local CEO and the central product team on pricing and the offer
What we’re looking for
- Proven B2C or SaaS marketing experience in Italy, ideally in PropTech, real estate or fintech
- Hands-on: you design the strategy and run the campaigns yourself
- A network in the Italian real estate sector is a strong plus
- Experience working with startups or as a fractional or interim marketing lead
- Native Italian and professional English
What we offer
- A share of the revenue and equity in the Italian company, instead of a fixed salary
- A working product with no development costs on your side: the platform, tech and central SEO are covered by the holding
- Real ownership of marketing decisions in your market
- Flexible, tempo parziale setup that fits alongside other fractional work
- The chance to help build a European platform from an early stage
Interested?
Send a short message to Stefan Döpper, Co-founder, SmartLandlord Europe (email hidden) · linkedin.com/in/stefan-doepper
Please include
1. The campaigns or channels you’ve built, and the results
2. How you’d get the first 100 paying landlords in Italy (one page max)
Italy (Milan, Rome or remote) · Part-time (1–2 days/week) · Equity (20-30%) + revenue share
About SmartLandlord
SmartLandlord is an all-in-one SaaS platform for private landlords and property investors. It covers the full investment cycle: valuing a property, analysing returns, cash flow and financing, and managing tenants, contracts, payments and documents day to day. A built-in AI agent knows each user’s portfolio, answers their questions and carries out tasks for them. The platform is live in Germany, Austria, Switzerland and Spain, and the Italian version is ready: www.smartlandlord.it.
The role
We’re building a local founding team in Italy. You’ll own marketing and partner acquisition for the Italian market, as a partner in the business rather than an agency or consultant.
What you’ll do
- Define positioning and the funnel for Italian landlords, from small private owners (2–20 units) to professional investors
- Set up and test acquisition channels: SEO and content in Italian, Google and Meta ads, social media and communities
- Build a partner channel with agenzie immobiliari, property managers, commercialisti, CAF and amministratori di condominio
- Turn free-tool users into paying subscribers
- Track and report on KPIs such as CAC,
conversion, churn and MRR
- Work with the local CEO and the central product team on pricing and the offer
What we’re looking for
- Proven B2C or SaaS marketing experience in Italy, ideally in PropTech, real estate or fintech
- Hands-on: you design the strategy and run the campaigns yourself
- A network in the Italian real estate sector is a strong plus
- Experience working with startups or as a fractional or interim marketing lead
- Native Italian and professional English
What we offer
- A share of the revenue and equity in the Italian company, instead of a fixed salary
- A working product with no development costs on your side: the platform, tech and central SEO are covered by the holding
- Real ownership of marketing decisions in your market
- Flexible, tempo parziale setup that fits alongside other fractional work
- The chance to help build a European platform from an early stage
Interested?
Send a short message to Stefan Döpper, Co-founder, SmartLandlord Europe (email hidden) · linkedin.com/in/stefan-doepper
Please include
1. The campaigns or channels you’ve built, and the results
2. How you’d get the first 100 paying landlords in Italy (one page max)