Brand Manager Dermatology
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
Main Stakeholders
External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Scope
Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.
Main Responsibilities
Business & Financial Acumen
Be aware of the Brand Financial processes:
Budget allocation and monitoring
Monthly performance analysis
Brand S&OP; preparation
1-year Financial Plan & Long-Range Plan.
Analysis to Insights
Execute:
Market & Brand Analysis and Market Research
Trends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.
Marketing Mix Optimization
Implement all activities related to the Functional Plan
Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
Effective Engagement
Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
Build strong relationships with internal stakeholders.
Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.
Qualifications
Degree level education (or equivalent), preferably Life Sciences or Economics
Minimum 2 years of relevant experience with proven track record of success within Biotech/Pharma/FMCG
Strategic Thinking attitude
Excellent analytical and communication skills
Proven working knowledge of healthcare environment
Project Management skills
Local and international mobility
English language proficiency verbally and in writing
Preferred:
Marketing experience in Immunology
Infield Experience
Product launch management support
Additional Information
Your total reward package at AbbVie will be made up of multiple components, including compensation, well-being and benefits.
In this role, you will receive base pay and annual short term incentive subject to AbbVie's global policy. You will also receive a number of benefits including life assurance, medical plan, flexible benefits, etc.
In this role, you will also be entitled to receive a company car.
Full details of our comprehensive package will be shared during the recruitment process.
The national collective bargaining agreement applicable to this position is B011 – CCNL Chemical-Pharmaceuticals Industry.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
Main Stakeholders
External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Scope
Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.
Main Responsibilities
Business & Financial Acumen
Be aware of the Brand Financial processes:
Budget allocation and monitoring
Monthly performance analysis
Brand S&OP; preparation
1-year Financial Plan & Long-Range Plan.
Analysis to Insights
Execute:
Market & Brand Analysis and Market Research
Trends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.
Marketing Mix Optimization
Implement all activities related to the Functional Plan
Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
Effective Engagement
Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
Build strong relationships with internal stakeholders.
Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.
Qualifications
Degree level education (or equivalent), preferably Life Sciences or Economics
Minimum 2 years of relevant experience with proven track record of success within Biotech/Pharma/FMCG
Strategic Thinking attitude
Excellent analytical and communication skills
Proven working knowledge of healthcare environment
Project Management skills
Local and international mobility
English language proficiency verbally and in writing
Preferred:
Marketing experience in Immunology
Infield Experience
Product launch management support
Additional Information
Your total reward package at AbbVie will be made up of multiple components, including compensation, well-being and benefits.
In this role, you will receive base pay and annual short term incentive subject to AbbVie's global policy. You will also receive a number of benefits including life assurance, medical plan, flexible benefits, etc.
In this role, you will also be entitled to receive a company car.
Full details of our comprehensive package will be shared during the recruitment process.
The national collective bargaining agreement applicable to this position is B011 – CCNL Chemical-Pharmaceuticals Industry.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: