Brand Manager – Digital Content & Channels (Europe)
Job Posting Title Brand Manager – Digital Content & Channels (Europe) The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What you will do We're looking for a Brand Manager to coordinate the execution and evolution of our consumer brand strategy across Europe, making sure brand messages are built to perform in a contemporary, digital and media-driven ecosystem. This role is not about adapting a traditional brand idea to digital or to a media format. It is about shaping brand thinking so that concepts are born digital-first, media-smart, insight-driven and scalable across channels. The scope
- European perimeter, across all the Group's strategic brands
- Part of the Haier Brand Platform at our European Headquarters, working closely with our Global
What you will do We're looking for a Brand Manager to coordinate the execution and evolution of our consumer brand strategy across Europe, making sure brand messages are built to perform in a contemporary, digital and media-driven ecosystem. This role is not about adapting a traditional brand idea to digital or to a media format. It is about shaping brand thinking so that concepts are born digital-first, media-smart, insight-driven and scalable across channels. The scope
- European perimeter, across all the Group's strategic brands
- Part of the Haier Brand Platform at our European Headquarters, working closely with our Global