Brand Manager - Aperol
pCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. /ppHeadquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. /ppShares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. /ph3About the Role: /h3pAperol is one of Italy’s most iconic and loved brands, bringing people together to unlock human connections. /ppAs Brand Manager Aperol Italy, you will shape the growth of a portfolio of products within the Aperol franchise. You will turn consumer and market understanding into clear plans, make confident investment choices and lead priority projects from idea to impact. /ppReporting to the Senior Brand Manager Aperol Italy, you will work with teams across the business to build the brand, recruit new consumers and create new reasons and occasions to choose Aperol. /ppThis is an opportunity to leave a visible mark on the future of one of Campari Group’s most important brands. /ph3Key Responsibilities Activities /h3h3Grow the Aperol Portfolio /h3ulliOwn the growth plan for an assigned portfolio of Aperol products. /liliIdentify new consumers, occasions and opportunities for growth. /liliTurn the Aperol strategy into focused product plans and priorities. /liliTrack performance and recommend where to accelerate, adapt or invest. /li /ulh3Lead Priority Projects /h3ulliLead high-priority projects from the initial idea to execution post- evaluation. /liliSet a clear ambition, plan, budget, timeline and measures of success. /liliBring internal teams, agencies and partners together behind one coherent plan – leading agency relationships. /liliAnticipate risks, resolve issues and keep delivery moving. /liliCapture learning and use it to improve future work. /li /ulh3Turn Insight into Action /h3ulliStay close to consumers, culture, the category and competitors. /liliUse performance data and consumer evidence to identify opportunities and make better decisions.
/liliDevelop clear recommendations for product, portfolio and investment choices. /liliCommunicate complex information in a simple, persuasive way. /li /ulh3Bring Teams Together /h3ulliPartner with Sales, Channel Customer Marketing, Finance, Supply Chain, Digital, PR and Global teams. /liliConnect brand ambition with commercial reality. /liliManage clarity on priorities, decisions and responsibilities. /liliBuild trusted relationships that help teams move faster and deliver stronger results. /li /ulh3Experience Qualifications /h3ulliMin 3-4 years of experience in brand management, marketing, innovation, trade marketing or a related consumer-facing role. /liliExperience in FMCG, beverages or consumer goods with interest in bar, restaurant event culture. /liliEvidence of leading complex projects across different functions. /liliExperience managing budgets and making investment choices. /liliStrong analytical judgement and the ability to turn data into action. /liliA collaborative and influential working style. /liliConfidence managing agencies and external partners. /liliClear communication and presentation skills. /liliCuriosity, initiative and a strong sense of ownership. /liliDegree in Business, Economics, Marketing or a related discipline. /liliFluent Italian and English. /li /ulh3Role Compensation: /h3pThe indicative annual gross salary (base salary) for this position ranges within EUR 45-55K, depending on the candidate’s experience, skills, and overall profile. /ppOn top, this position also includes a variable compensation component and a benefits package in line with applicable company policies. /ph3What Success Looks Like /h3ulliThe assigned portfolio grows and plays a clear role within the Aperol franchise. /liliPriority projects deliver on time, within budget and against agreed objectives. /liliConsumer and business insight lead to better decisions and stronger execution. /liliKeep it simple:
Investment is focused on the opportunities with the greatest potential. /liliCross-functional teams are aligned, engaged and able to move with pace. /liliThe role makes a visible contribution to the future growth of Aperol. /li /ulh3Our commitment to Diversity Inclusion: /h3pAt Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. /ppCampari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection. /ph3Note to applicants: /h3pYour application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. /ph3Notice to third party agencies: /h3pPlease refrain from cold‑calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here. /p #J-18808-Ljbffr
/liliDevelop clear recommendations for product, portfolio and investment choices. /liliCommunicate complex information in a simple, persuasive way. /li /ulh3Bring Teams Together /h3ulliPartner with Sales, Channel Customer Marketing, Finance, Supply Chain, Digital, PR and Global teams. /liliConnect brand ambition with commercial reality. /liliManage clarity on priorities, decisions and responsibilities. /liliBuild trusted relationships that help teams move faster and deliver stronger results. /li /ulh3Experience Qualifications /h3ulliMin 3-4 years of experience in brand management, marketing, innovation, trade marketing or a related consumer-facing role. /liliExperience in FMCG, beverages or consumer goods with interest in bar, restaurant event culture. /liliEvidence of leading complex projects across different functions. /liliExperience managing budgets and making investment choices. /liliStrong analytical judgement and the ability to turn data into action. /liliA collaborative and influential working style. /liliConfidence managing agencies and external partners. /liliClear communication and presentation skills. /liliCuriosity, initiative and a strong sense of ownership. /liliDegree in Business, Economics, Marketing or a related discipline. /liliFluent Italian and English. /li /ulh3Role Compensation: /h3pThe indicative annual gross salary (base salary) for this position ranges within EUR 45-55K, depending on the candidate’s experience, skills, and overall profile. /ppOn top, this position also includes a variable compensation component and a benefits package in line with applicable company policies. /ph3What Success Looks Like /h3ulliThe assigned portfolio grows and plays a clear role within the Aperol franchise. /liliPriority projects deliver on time, within budget and against agreed objectives. /liliConsumer and business insight lead to better decisions and stronger execution. /liliKeep it simple:
Investment is focused on the opportunities with the greatest potential. /liliCross-functional teams are aligned, engaged and able to move with pace. /liliThe role makes a visible contribution to the future growth of Aperol. /li /ulh3Our commitment to Diversity Inclusion: /h3pAt Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. /ppCampari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection. /ph3Note to applicants: /h3pYour application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. /ph3Notice to third party agencies: /h3pPlease refrain from cold‑calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here. /p #J-18808-Ljbffr