Brand Manager Dermatology
Job Description
Main Stakeholders
- External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Scope
Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.
Main Responsibilities
Business & Financial Acumen
- Be aware of the Brand Financial processes:
- Budget allocation and monitoring
- Monthly performance analysis
- Brand S&OP; preparation
- 1-year Financial Plan & Long-Range Plan.
Analysis to Insights
Execute:
- Market & Brand Analysis and Market Research
- Trends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
- Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.
Marketing Mix Optimization
- Implement all activities related to the Functional Plan
- Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
Effective Engagement
- Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
- Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
- Build strong relationships with internal stakeholders.
- Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.
Main Stakeholders
- External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
Scope
Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures.
Main Responsibilities
Business & Financial Acumen
- Be aware of the Brand Financial processes:
- Budget allocation and monitoring
- Monthly performance analysis
- Brand S&OP; preparation
- 1-year Financial Plan & Long-Range Plan.
Analysis to Insights
Execute:
- Market & Brand Analysis and Market Research
- Trends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
- Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework.
Marketing Mix Optimization
- Implement all activities related to the Functional Plan
- Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
Effective Engagement
- Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
- Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
- Build strong relationships with internal stakeholders.
- Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.