Media Ad-Operations Internship
Job Location ROME GENERAL OFFICE
Job Description
Do you have a passion for connecting brands with consumers across every touchpoint? Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential? Media & Digital Transformation is at the core of P&G; brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem. As a Media - Ad Operation & Tagging Intern you will:
- Be responsible for trafficking digital campaigns across all touchpoints (e.g.
social, programmatic, ecommerce), inside Adserver platform and to create related reporting;
- Perform floodlight audit across the brand’s site and build tagging strategy as required; QA and troubleshoot 3rd party tags and creatives;
- Work with campaign managers, planners and vendors to implement and oversee ad campaigns, go-live process;
- Optimize campaigns, including reviewing reports and provide suggestions for improved performance, monitoring active campaigns, communicating with campaign managers, planners or creative agencies and vendors as needed;
- Proactively i
Job Description
Do you have a passion for connecting brands with consumers across every touchpoint? Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential? Media & Digital Transformation is at the core of P&G; brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem. As a Media - Ad Operation & Tagging Intern you will:
- Be responsible for trafficking digital campaigns across all touchpoints (e.g.
social, programmatic, ecommerce), inside Adserver platform and to create related reporting;
- Perform floodlight audit across the brand’s site and build tagging strategy as required; QA and troubleshoot 3rd party tags and creatives;
- Work with campaign managers, planners and vendors to implement and oversee ad campaigns, go-live process;
- Optimize campaigns, including reviewing reports and provide suggestions for improved performance, monitoring active campaigns, communicating with campaign managers, planners or creative agencies and vendors as needed;
- Proactively i