Senior Marketing Manager
OPIT - Open Institute of Technology is a fully online, EU-accredited Higher Education Institution based in Malta, with a mission to make high-quality, applied tech education accessible to students worldwide. Our academic offer covers the full journey, from a Foundation Program to BSc and MSc degrees and a Professional Doctorate in Applied Artificial Intelligence. It is accredited by the MFHEA under the European Qualifications Framework.
Per una comprensione completa di questa opportunità e dei requisiti per essere un candidato di successo, continui a leggere.
Behind our programmes is an international team spanning academic operations, student services, admissions, marketing and technology. We work in English, across countries and time zones, with a strong sense of ownership and a shared focus on the student experience.
As OPIT continues to grow across international markets, we are expanding our marketing team with a new senior role. Reporting directly to the Head of Marketing & Admissions, the Senior Marketing Manager will lead the marketing team and drive the growth of student enrolments across markets.
About this role
You will contribute to OPIT’s marketing strategy, be accountable for its end-to-end execution and lead the team to deliver it. You will:
Execute the marketing strategy across acquisition, brand and retention, in line with enrollment targets
Turn marketing priorities into a clear execution plan, calendar and briefs, and make sure they are delivered
Coordinate the internal team and external specialists (website, SEO/GEO), keeping everyone aligned on goals and deadlines
Own performance marketing: budget allocation, channel mix, funnel optimisation, CAC and conversion KPIs
Drive visibility on AI-driven search and answer engines (GEO), alongside SEO and paid channels
Oversee social media strategy and content across platforms, delivering the editorial plan and a calendar of key moments, and ensuring a consistent, authoritative and credible brand voice
Oversee PR and offline activities, including events and student and alumni networking initiatives
Work closely with Admissions, Academics and Product to turn programmes into compelling, market-ready propositions
Report on results to the Head of Marketing & Admissions and leadership with clear, data-driven insights
7+ years in marketing, with at least 2 in a people management role
Proven track record in strategic marketing: xpavfwm you have built and owned plans, not only executed them
Strong performance marketing skills, with hands-on experience in paid acquisition (Google Ads, Meta Ads) and funnel analytics
Strong with data: GA4, ad platforms, CRM reporting and dashboard tools
Solid experience in social media management and content strategy
Experience with GEO is a strong plus
Background in digital products or subscription/B2C businesses (edtech is a plus); purely academic or institutional marketing experience is not a fit for this role
A team player with a hands-on attitude
Fluent English; Italian and other languages are a plus
Work model: Hybrid working arrangement (2 days lavoro da remoto + 3 days on-site per week)
#J-18808-Ljbffr
Per una comprensione completa di questa opportunità e dei requisiti per essere un candidato di successo, continui a leggere.
Behind our programmes is an international team spanning academic operations, student services, admissions, marketing and technology. We work in English, across countries and time zones, with a strong sense of ownership and a shared focus on the student experience.
As OPIT continues to grow across international markets, we are expanding our marketing team with a new senior role. Reporting directly to the Head of Marketing & Admissions, the Senior Marketing Manager will lead the marketing team and drive the growth of student enrolments across markets.
About this role
You will contribute to OPIT’s marketing strategy, be accountable for its end-to-end execution and lead the team to deliver it. You will:
Execute the marketing strategy across acquisition, brand and retention, in line with enrollment targets
Turn marketing priorities into a clear execution plan, calendar and briefs, and make sure they are delivered
Coordinate the internal team and external specialists (website, SEO/GEO), keeping everyone aligned on goals and deadlines
Own performance marketing: budget allocation, channel mix, funnel optimisation, CAC and conversion KPIs
Drive visibility on AI-driven search and answer engines (GEO), alongside SEO and paid channels
Oversee social media strategy and content across platforms, delivering the editorial plan and a calendar of key moments, and ensuring a consistent, authoritative and credible brand voice
Oversee PR and offline activities, including events and student and alumni networking initiatives
Work closely with Admissions, Academics and Product to turn programmes into compelling, market-ready propositions
Report on results to the Head of Marketing & Admissions and leadership with clear, data-driven insights
7+ years in marketing, with at least 2 in a people management role
Proven track record in strategic marketing: xpavfwm you have built and owned plans, not only executed them
Strong performance marketing skills, with hands-on experience in paid acquisition (Google Ads, Meta Ads) and funnel analytics
Strong with data: GA4, ad platforms, CRM reporting and dashboard tools
Solid experience in social media management and content strategy
Experience with GEO is a strong plus
Background in digital products or subscription/B2C businesses (edtech is a plus); purely academic or institutional marketing experience is not a fit for this role
A team player with a hands-on attitude
Fluent English; Italian and other languages are a plus
Work model: Hybrid working arrangement (2 days lavoro da remoto + 3 days on-site per week)
#J-18808-Ljbffr