Marketing Senior Analyst
Join Accenture, we work to ensure brand consistency and quality in every message, so for a corporate marketing role, success depends on aligning communications with our business strategy and collaborating closely with Marketing and Communications teams, using approved formats and processes. Reporting to the Italy & Greece Marketing Lead, the Marketing Senior Analyst will join the Accenture Marketing & Communications organization, with a specific focus on Avanade and its business in Italy, supporting demand and pipeline growth for Microsoft products and IT services through the execution of marketing programs, events, communications, and operational activities. This is a broad, hands-on B2B marketing role requiring strong organizational and coordination skills, excellent attention to detail, and a proactive approach to execution.
The role combines demand generation, client and executive engagement, lead management, communications, and marketing operations, with a strong focus on accuracy, collaboration, and execution excellence.
Key Responsibilities
- Support the planning and execution of B2B demand generation campaigns, executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating logistics, communications, attendee management, follow-up activities, and reporting
- Support lead management and post-event follow-up in collaboration with sales and business teams, ensuring marketing-generated en
The role combines demand generation, client and executive engagement, lead management, communications, and marketing operations, with a strong focus on accuracy, collaboration, and execution excellence.
Key Responsibilities
- Support the planning and execution of B2B demand generation campaigns, executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating logistics, communications, attendee management, follow-up activities, and reporting
- Support lead management and post-event follow-up in collaboration with sales and business teams, ensuring marketing-generated en