Influencer & Creator Manager
Job Location ROME GENERAL OFFICE
Job Description
Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential? Marketing is at the core of P&G.; Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment. As a Influencer & Creator Specialist you will have responsibilities on:
- Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.
- Identifying, evaluating, and selecting influencers and creators to support brand objectives.
- Leading the development of creative briefs and campaign guidance for influencers and creators.
- Building and maintaining strong relationships with influencers, creators, and agency partners.
- Ensuring high-quality content delivery and premium campaign execution across all collaborations.
- Managing and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships.
- Conducting competitive landscape assessments and monitoring industry best practices.
- Staying up to date on influencer marketing trends across key platforms and m]]>
Job Description
Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential? Marketing is at the core of P&G.; Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment. As a Influencer & Creator Specialist you will have responsibilities on:
- Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.
- Identifying, evaluating, and selecting influencers and creators to support brand objectives.
- Leading the development of creative briefs and campaign guidance for influencers and creators.
- Building and maintaining strong relationships with influencers, creators, and agency partners.
- Ensuring high-quality content delivery and premium campaign execution across all collaborations.
- Managing and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships.
- Conducting competitive landscape assessments and monitoring industry best practices.
- Staying up to date on influencer marketing trends across key platforms and m]]>