Marketing Specialist
At Accenture, we work to ensure brand consistency and quality in every message, so for a corporate marketing role, success depends on aligning communications with our business strategy and collaborating closely with Marketing and Communications teams, using approved formats and processes. Reporting to the Italy & Greece Marketing Lead, the Marketing Specialist will join the Accenture Marketing & Communications organization, with a specific focus on Avanade and its business in Italy, supporting demand and pipeline growth through strategic marketing initiatives, executive programs, client engagement activities, events, communications, and partner marketing. This is a broad and highly visible B2B marketing role spanning the marketing-to-sales lifecycle, from demand generation and executive engagement to lead nurturing, communications, follow-up,
and pipeline development. It requires strong ownership, organization, attention to detail, and the ability to translate business priorities into high-quality execution. Key Responsibilities
- Manage end-to-end planning and execution of executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating stakeholders, logistics, attendee engagement, communications, follow-up, and impact measurement
- Support demand generation, lead nurturing, and post-event follow-up in close partnership with sales and BDR teams, helping convert marketing engagement into quali]]>
and pipeline development. It requires strong ownership, organization, attention to detail, and the ability to translate business priorities into high-quality execution. Key Responsibilities
- Manage end-to-end planning and execution of executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating stakeholders, logistics, attendee engagement, communications, follow-up, and impact measurement
- Support demand generation, lead nurturing, and post-event follow-up in close partnership with sales and BDR teams, helping convert marketing engagement into quali]]>