Performance Copywriter
h3About Mira /h3pMira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness. /ph3About Mira /h3pMira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness. /ppOur fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork. /ph3About The Position /h3pWe're hiring a Performance Copywriter (Women's Health) to own top-of-funnel copy — paid ads, landing pages, and CRO tests. Your job is to move our target consumers efficiently through the funnel, with sharp writing and constant testing. /ppWe expect you to master headlines that stop the scroll and craft landing pages that turn cold traffic into believers – copy that's clear, scannable, bold, and compliant. /ppThis seat reports to our Copy Lead and sits alongside a Lifecycle Copywriter as part of Mira's copy team. /ppIf you want to challenge yourself at a high-growth startup and make a difference in women's health, please join us! /ph3Requirements /h3ulli3+ years as a copywriter, with hands-on paid social ad copy for a DTC e-commerce brand (in-house or at a performance agency) /liliA portfolio with real ads (statics, hooks, scripts) and at least one landing page or product page that sells a product /liliComfortable with high volume: you regularly write multiple new ad concepts per week /liliYou've worked with test results: you can name a test, what won, and what you changed next /liliStrong craft: short, specific,
scroll-stopping headlines; scannable pages; nothing generic /liliGood judgment on health claims: you know how to be persuasive without overpromising /liliNative level of English proficiency /liliAvailable full-time for one brandbr/ /li /ulh3Nice to have /h3ulliExperience in women's health, wellness, supplements, or beauty /liliUGC and creator scriptwriting experience /liliExperience working with legal or regulatory reviewbr/ /li /ulh3Not the right fit if /h3ulliYour experience is mainly email, SEO, editorial, or brand campaigns without a conversion goal /liliYou're looking for a strategy or team lead role rather than writing every daybr/ /li /ulh3Responsibilities /h3ulliWrite paid social copy every week: static ads, hooks, captions, UGC briefs and video scripts for Meta and TikTok /liliWrite and iterate landing pages and product pages built to sell, for cold and warm audiences /liliBring fresh, non-obvious angles by studying what's working for top DTC brands and trending formats /liliWork with Growth and E-com on A/B tests: suggest hypotheses, write variants, learn from the results /liliUse AI tools to speed up ideation and testing volume, while keeping every line sharp and human /liliWrite bold copy that stays compliant for medical-device and health products, before it reaches legal review /li /ulh3Benefits /h3ulliJoin one of the fastest-growing femtech companies in the U.S. /liliA mission-driven team working to improve women's health /liliFully remote, full-time role with flexible hours /liliAn international, highly engaged team that values ownership and open communication /liliCompetitive salary plus an OKR-based performance premio /liliProfessional development: courses, workshops, and seminars /liliEnjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scalebr/ /li /ulh3Recruiting process /h3ulliStep 1 'Screening call with HR' /liliStep 2 'Portfolio assessment’ /liliStep 3 'Interview with Brand Manager' /liliStep 4 - ‘Test Assignment’ /liliStep 5 'Final interview with Head of Copy / Creative Director' /liliStep 6 ‘Reference Check’ /li /ul #J-18808-Ljbffr
scroll-stopping headlines; scannable pages; nothing generic /liliGood judgment on health claims: you know how to be persuasive without overpromising /liliNative level of English proficiency /liliAvailable full-time for one brandbr/ /li /ulh3Nice to have /h3ulliExperience in women's health, wellness, supplements, or beauty /liliUGC and creator scriptwriting experience /liliExperience working with legal or regulatory reviewbr/ /li /ulh3Not the right fit if /h3ulliYour experience is mainly email, SEO, editorial, or brand campaigns without a conversion goal /liliYou're looking for a strategy or team lead role rather than writing every daybr/ /li /ulh3Responsibilities /h3ulliWrite paid social copy every week: static ads, hooks, captions, UGC briefs and video scripts for Meta and TikTok /liliWrite and iterate landing pages and product pages built to sell, for cold and warm audiences /liliBring fresh, non-obvious angles by studying what's working for top DTC brands and trending formats /liliWork with Growth and E-com on A/B tests: suggest hypotheses, write variants, learn from the results /liliUse AI tools to speed up ideation and testing volume, while keeping every line sharp and human /liliWrite bold copy that stays compliant for medical-device and health products, before it reaches legal review /li /ulh3Benefits /h3ulliJoin one of the fastest-growing femtech companies in the U.S. /liliA mission-driven team working to improve women's health /liliFully remote, full-time role with flexible hours /liliAn international, highly engaged team that values ownership and open communication /liliCompetitive salary plus an OKR-based performance premio /liliProfessional development: courses, workshops, and seminars /liliEnjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scalebr/ /li /ulh3Recruiting process /h3ulliStep 1 'Screening call with HR' /liliStep 2 'Portfolio assessment’ /liliStep 3 'Interview with Brand Manager' /liliStep 4 - ‘Test Assignment’ /liliStep 5 'Final interview with Head of Copy / Creative Director' /liliStep 6 ‘Reference Check’ /li /ul #J-18808-Ljbffr