Marketing Specialist
At Accenture, we work to ensure brand consistency and quality in every message, so for a corporate marketing role, success depends on aligning communications with our business strategy and collaborating closely with Marketing and Communications teams, using approved formats and processes. Reporting to the Italy & Greece Marketing Lead, the Marketing Specialist will join the Accenture Marketing & Communications organization, with a specific focus on Avanade and its business in Italy, supporting demand and pipeline growth through strategic marketing initiatives, executive programs, client engagement activities, events, communications, and partner marketing. This is a broad and highly visible B2B marketing role spanning the marketing-to-sales lifecycle, from demand generation and executive engagement to lead nurturing, communications, follow-up,
and pipeline development. It requires strong ownership, organization, attention to detail, and the ability to translate business priorities into high-quality execution.
Key Responsibilities
Manage end-to-end planning and execution of executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating stakeholders, logistics, attendee engagement, communications, follow-up, and impact measurement Support demand generation, lead nurturing, and post-event follow-up in close partnership with sales and BDR teams, helping convert marketing engagement into quali
and pipeline development. It requires strong ownership, organization, attention to detail, and the ability to translate business priorities into high-quality execution.
Key Responsibilities
Manage end-to-end planning and execution of executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating stakeholders, logistics, attendee engagement, communications, follow-up, and impact measurement Support demand generation, lead nurturing, and post-event follow-up in close partnership with sales and BDR teams, helping convert marketing engagement into quali