Brand Manager
Overview
You shape the growth of the Aperol portfolio in Italy, turning consumer insights into actionable plans and investment choices. You’ll lead priority projects from idea to impact and work with cross-functional teams to recruit new consumers and create occasions for Aperol. This role offers visibility within Campari Group and a chance to influence one of its flagship brands. You’ll operate at the intersection of strategy, execution, and market insight to drive growth.
Retribuzione / Benefits base salary EUR 45-55K
variable compensation
benefits package aligned with company policy
Responsabilità Own the growth plan for the Aperol portfolio and identify new consumers and occasions
Translate strategy into focused product plans and priorities; track performance and adjust investments
Lead high-priority projects end-to-end (idea, execution, post-evaluation); set ambition, budget, timeline, and success measures; manage agency relationships
Stay close to consumers, culture, category, and competitors; use data to identify opportunities and make decisions
Collaborate with Sales, Channel & Customer Marketing, Finance, Supply Chain, Digital, PR and Global teams; align priorities and responsibilities
Requisiti fondamentali Min 3-4 years in brand management, marketing, innovation, or related consumer-facing role
Experience in FMCG/beverages with interest in bar, restaurant & event culture
Experience leading complex cross-functional projects; budget management and investment decisions
Strong analytical judgment and ability to translate data into action
Collaborative and influential working style; confident with agencies and external partners
Clear communication and presentation skills; curiosity and ownership
Degree in Business, Economics, Marketing or related discipline
Fluent Italian and English
collaborative
influential
curiosity
analytical reasoning
budgeting and investment decision-making
data-to-insight translation
You shape the growth of the Aperol portfolio in Italy, turning consumer insights into actionable plans and investment choices. You’ll lead priority projects from idea to impact and work with cross-functional teams to recruit new consumers and create occasions for Aperol. This role offers visibility within Campari Group and a chance to influence one of its flagship brands. You’ll operate at the intersection of strategy, execution, and market insight to drive growth.
Retribuzione / Benefits base salary EUR 45-55K
variable compensation
benefits package aligned with company policy
Responsabilità Own the growth plan for the Aperol portfolio and identify new consumers and occasions
Translate strategy into focused product plans and priorities; track performance and adjust investments
Lead high-priority projects end-to-end (idea, execution, post-evaluation); set ambition, budget, timeline, and success measures; manage agency relationships
Stay close to consumers, culture, category, and competitors; use data to identify opportunities and make decisions
Collaborate with Sales, Channel & Customer Marketing, Finance, Supply Chain, Digital, PR and Global teams; align priorities and responsibilities
Requisiti fondamentali Min 3-4 years in brand management, marketing, innovation, or related consumer-facing role
Experience in FMCG/beverages with interest in bar, restaurant & event culture
Experience leading complex cross-functional projects; budget management and investment decisions
Strong analytical judgment and ability to translate data into action
Collaborative and influential working style; confident with agencies and external partners
Clear communication and presentation skills; curiosity and ownership
Degree in Business, Economics, Marketing or related discipline
Fluent Italian and English
collaborative
influential
curiosity
analytical reasoning
budgeting and investment decision-making
data-to-insight translation