02 Advertising Specialist Advertising · Rome
Manage and optimise multichannel paid campaigns with two goals: generating qualified leads (services and B2B) and growing e-commerce revenue (ROAS), with weekly test discipline and data-driven decisions.
Qualsiasi informazione aggiuntiva su questo lavoro è disponibile nel testo sottostante. Si assicuri di leggere attentamente, quindi invii la sua candidatura.
What you will do
01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads
02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)
03 Continuous optimisation on CPA, ROAS and lead quality
04 A/B testing on creatives, audiences and landing pages (CRO)
05 Product feed management and Merchant Center for e-commerce campaigns
06 Clear and readable reporting for the client
Requirements
01 3-4 years managing paid campaigns with real budgets
02 Solid experience with Google Ads and Meta Ads
03 GA4 and conversion tracking
04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)
06 Test & learn mindset, results-oriented
xpavfwm
Nice to have
01 E-commerce experience (Shopify, WooCommerce)
02 Server-side tracking / CAPI, Merchant Center and feeds
03 TikTok Ads, LinkedIn Ads B2B
04 CRO skills and landing page optimisation
#J-18808-Ljbffr
Per questa posizione sono disponibili opzioni di lavoro a distanza/a casa.
Qualsiasi informazione aggiuntiva su questo lavoro è disponibile nel testo sottostante. Si assicuri di leggere attentamente, quindi invii la sua candidatura.
What you will do
01 Setup and management of Google Ads campaigns (Search, Performance Max, Shopping) and Meta Ads
02 Reliable conversion tracking (GA4, Google Ads conversions, basics of server-side tracking and CAPI)
03 Continuous optimisation on CPA, ROAS and lead quality
04 A/B testing on creatives, audiences and landing pages (CRO)
05 Product feed management and Merchant Center for e-commerce campaigns
06 Clear and readable reporting for the client
Requirements
01 3-4 years managing paid campaigns with real budgets
02 Solid experience with Google Ads and Meta Ads
03 GA4 and conversion tracking
04 Ability to manage budgets and read the numbers (CPA, ROAS, LTV/CAC)
06 Test & learn mindset, results-oriented
xpavfwm
Nice to have
01 E-commerce experience (Shopify, WooCommerce)
02 Server-side tracking / CAPI, Merchant Center and feeds
03 TikTok Ads, LinkedIn Ads B2B
04 CRO skills and landing page optimisation
#J-18808-Ljbffr
Per questa posizione sono disponibili opzioni di lavoro a distanza/a casa.