Segment Manager General Finishing, GI EMEAI
Job-ID: 2626506Category: MarketingLocation: Bologna, Emilia Romagna, Italy; Mannheim, Baden-Württemberg, Germany; Tournus, Bourgogne-Franche-Comté, France; Poznań, WIELKOPOLSKIE, Poland; Italy; Germany; France; PolandPosted: 2026-10-29Employment Category: Full-time regularPreferred
location:
Bologna
- ItalyThis position leads General Finishing segment marketing strategy across EMEAI, including regional marketing planning, customer insights, and Sales enablement. The role creates the segment right to win by aligning the right product, price, promotion, and facilities service model strategy with market needs. You will act as a force multiplier by leading and inspiring cross-functional teams, translating customer and market opportunities into marketing programs and strategic guidance that enable Sales to value sell, capitalize on new business, and deliver profitable growth.
QualificationsDegree in Business, Marketing, Engineering, Chemistry or related discipline.
Proven experience developing segment strategies, growth plans, and value propositions.
Experience in pricing, portfolio strategy, and commercialization planning.
Solid business acumen and commercial mindset.
Strong analytical and data management skills.
Previous experience in marketing strategy, segment marketing, or commercial strategy,Experience and knowledge in the coatings industry, including powder and/or liquid technologies.
Knowledge of General Industrial or General Finishing applications and markets.
Experience implementing commercial excellence or digital business tools.
Working knowledge of manufacturing and supply chain processes.
Fluent English, Italian or other European languages.
Lead, influence, and inspire cross-functional teams without direct authority.
Travel
Requirements:
40% of the timeWhat
we Offer
The established salary range for this position, if based in Italy, is 70.000
- 91.000 eurosCompensation varies depending on location. For any locations other than Preferred Location in
job description
, compensation will be shared early in the recruitment process. Bonus: 15%Company Car,Work-Life Balance: We value your personal time and well-being. Career Opportunities: Grow within a truly international business. Ongoing Training and Support: Continuous learning and development opportunities.
Travel
Requirements:
40% of the timePay TransparencyThe salary range shown refers to base salary only. In addition to this,
we offer
a broader total reward package which may include premio or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer. Salary is determined using a structured and objective framework, taking into account the role’s responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance. In accordance with EU pay transparency requirements, we provide a salary range based on our preferred country of hire. Compensation varies depending on location.
The salary range applicable to the location of candidate will be shared early in the recruitment process.#LI-CK1ResponsibilitiesSegment strategy & growthDefine the General Finishing segment strategy for EMEAI.
Develop and execute growth plans aligned with revenue and profitability targets.
Identify new business opportunities for both powder and liquid technologies, as well as market trends across the GF segment.
Create clear market activation initiatives which improve our right to win and enable the sales team to gain new business.
Monitor competitive activity and market developments to recommend strategic actions.
General Finishing Strategy & Marketing AlignmentCreate the General Finishing strategy and right to win across EMEAI markets.
Develop the facilities service model strategy, including the right product, price, and promotion.
Define market positioning, value propositions, and initiative priorities.
Equip Sales with value-selling tools, messaging, and customer value stories to succeed in General Finishing.
Translate market insights into activation plans that support customer acquisition and profitable growth.
Regional Marketing PlanningLead regional marketing planning for the General Finishing segment.
Translate the right to win into regional programs, priorities, and Sales activation.
Develop marketing-led, sales endorsed programs tied to segment initiatives and new business goals.
Define and deliver financial commitments, pipeline goals, and marketing program impact.
Track execution, initiative goals, pipeline progress, and program accountability.
Commercial & Product strategyCollaborate with Product Management, Marketing, R&D; and Manufacturing to align product offerings and innovation initiatives with market needs.
Partner with Product Management to simplify General Finishing product lines and improve profitability, clarity, and ease to win.
Support powder and liquid product port
location:
Bologna
- ItalyThis position leads General Finishing segment marketing strategy across EMEAI, including regional marketing planning, customer insights, and Sales enablement. The role creates the segment right to win by aligning the right product, price, promotion, and facilities service model strategy with market needs. You will act as a force multiplier by leading and inspiring cross-functional teams, translating customer and market opportunities into marketing programs and strategic guidance that enable Sales to value sell, capitalize on new business, and deliver profitable growth.
QualificationsDegree in Business, Marketing, Engineering, Chemistry or related discipline.
Proven experience developing segment strategies, growth plans, and value propositions.
Experience in pricing, portfolio strategy, and commercialization planning.
Solid business acumen and commercial mindset.
Strong analytical and data management skills.
Previous experience in marketing strategy, segment marketing, or commercial strategy,Experience and knowledge in the coatings industry, including powder and/or liquid technologies.
Knowledge of General Industrial or General Finishing applications and markets.
Experience implementing commercial excellence or digital business tools.
Working knowledge of manufacturing and supply chain processes.
Fluent English, Italian or other European languages.
Lead, influence, and inspire cross-functional teams without direct authority.
Travel
Requirements:
40% of the timeWhat
we Offer
The established salary range for this position, if based in Italy, is 70.000
- 91.000 eurosCompensation varies depending on location. For any locations other than Preferred Location in
job description
, compensation will be shared early in the recruitment process. Bonus: 15%Company Car,Work-Life Balance: We value your personal time and well-being. Career Opportunities: Grow within a truly international business. Ongoing Training and Support: Continuous learning and development opportunities.
Travel
Requirements:
40% of the timePay TransparencyThe salary range shown refers to base salary only. In addition to this,
we offer
a broader total reward package which may include premio or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer. Salary is determined using a structured and objective framework, taking into account the role’s responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance. In accordance with EU pay transparency requirements, we provide a salary range based on our preferred country of hire. Compensation varies depending on location.
The salary range applicable to the location of candidate will be shared early in the recruitment process.#LI-CK1ResponsibilitiesSegment strategy & growthDefine the General Finishing segment strategy for EMEAI.
Develop and execute growth plans aligned with revenue and profitability targets.
Identify new business opportunities for both powder and liquid technologies, as well as market trends across the GF segment.
Create clear market activation initiatives which improve our right to win and enable the sales team to gain new business.
Monitor competitive activity and market developments to recommend strategic actions.
General Finishing Strategy & Marketing AlignmentCreate the General Finishing strategy and right to win across EMEAI markets.
Develop the facilities service model strategy, including the right product, price, and promotion.
Define market positioning, value propositions, and initiative priorities.
Equip Sales with value-selling tools, messaging, and customer value stories to succeed in General Finishing.
Translate market insights into activation plans that support customer acquisition and profitable growth.
Regional Marketing PlanningLead regional marketing planning for the General Finishing segment.
Translate the right to win into regional programs, priorities, and Sales activation.
Develop marketing-led, sales endorsed programs tied to segment initiatives and new business goals.
Define and deliver financial commitments, pipeline goals, and marketing program impact.
Track execution, initiative goals, pipeline progress, and program accountability.
Commercial & Product strategyCollaborate with Product Management, Marketing, R&D; and Manufacturing to align product offerings and innovation initiatives with market needs.
Partner with Product Management to simplify General Finishing product lines and improve profitability, clarity, and ease to win.
Support powder and liquid product port