Genesis Marketing
Role Summary:As Genesis Marketing & PR Leader, you will support the launch of Genesis in the Italian market by building brand awareness, managing communications and developing marketing campaigns that resonate with target audiences. You will carry out both strategic and operational marketing activities.
We want you to:Support the creation and execution of the go-to-market strategy for the new automotive brandEnsure consistency of brand identity, tone of voice and positioning across all touchpointsCollaborate with internal stakeholders and agencies to develop launch campaigns, events and promotional activitiesCollaborate with Corporate functions and international teams to ensure alignment of communication strategiesPlan and execute integrated marketing campaigns (digital, social media, events, print and PR) to drive brand awareness and customer engagementBuild and maintain strong relationships with automotive media, lifestyle press and relevant industry stakeholdersDevelop and distribute press releases, media kits, product information, website content, newsletters and social media posts, ensuring consistency with the brand positioning and tone of voiceManage media enquiries, interviews and spokesperson opportunities, and support the organization of press events, product launches and media test-drive experiencesMonitor and report on campaign performance, media coverage, brand reputation, industry sentiment,
and market and competitor trends, providing insights to managementAbout you:Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field3–5 years of experience in marketing, PR or brand communications, preferably within the automotive, mobility or lifestyle sectorProven experience in brand/product launchesDeep understanding of automotive and mobility trendsStrong knowledge of digital marketing tools, social media platforms and CRM systemsContent creation and strong storytelling skillsStrong organizational and project management skills, with the ability to handle multiple prioritiesCreativity, flexibility, results orientation and a hands-on attitudeExcellent written and spoken English and ItalianWhat
we offer
Opportunity to contribute to the launch of an innovative automotive brand in the Italian marketDynamic, international environment within the automotive industryDirect involvement in high-visibility projects and brand-building activitiesA rewarding package designed to recognise your contribution: a RAL starting from 50.000 based on experience, a performance bonus tied to both your results and the company's success, and a wide range of benefits.
Flexible
working hours
and hybrid work policyCar lease mobility programDaily meal vouchers (buoni pasto)Health insurance coverageCorporate wellness program
We want you to:Support the creation and execution of the go-to-market strategy for the new automotive brandEnsure consistency of brand identity, tone of voice and positioning across all touchpointsCollaborate with internal stakeholders and agencies to develop launch campaigns, events and promotional activitiesCollaborate with Corporate functions and international teams to ensure alignment of communication strategiesPlan and execute integrated marketing campaigns (digital, social media, events, print and PR) to drive brand awareness and customer engagementBuild and maintain strong relationships with automotive media, lifestyle press and relevant industry stakeholdersDevelop and distribute press releases, media kits, product information, website content, newsletters and social media posts, ensuring consistency with the brand positioning and tone of voiceManage media enquiries, interviews and spokesperson opportunities, and support the organization of press events, product launches and media test-drive experiencesMonitor and report on campaign performance, media coverage, brand reputation, industry sentiment,
and market and competitor trends, providing insights to managementAbout you:Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field3–5 years of experience in marketing, PR or brand communications, preferably within the automotive, mobility or lifestyle sectorProven experience in brand/product launchesDeep understanding of automotive and mobility trendsStrong knowledge of digital marketing tools, social media platforms and CRM systemsContent creation and strong storytelling skillsStrong organizational and project management skills, with the ability to handle multiple prioritiesCreativity, flexibility, results orientation and a hands-on attitudeExcellent written and spoken English and ItalianWhat
we offer
Opportunity to contribute to the launch of an innovative automotive brand in the Italian marketDynamic, international environment within the automotive industryDirect involvement in high-visibility projects and brand-building activitiesA rewarding package designed to recognise your contribution: a RAL starting from 50.000 based on experience, a performance bonus tied to both your results and the company's success, and a wide range of benefits.
Flexible
working hours
and hybrid work policyCar lease mobility programDaily meal vouchers (buoni pasto)Health insurance coverageCorporate wellness program