Brand & Content Operations Specialist
The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
Job Posting Title Brand & Content Operations Specialist
The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What You Will Do The scope European perimeter, across all the Group's brands
Part of the Haier Brand Platform at our European Headquarters
Reports to the Brand Manager
Based at Energy Park, Vimercate
Hybrid: one to two days of remote work per week,
up to eight days per month
What You’ll Do Agencies Day-to-Day Management: Serve as the primary operational contact for external creative agencies, digital production houses, and content partners. Track deliverables, lead weekly operational status reviews, enforce deadlines, and ensure production milestones strictly follow strategic briefs.
Asset Quality & Compliance Control: Conduct first-line quality assurance on digital assets delivered by partners (social media formats, video cut-downs, digital display, landing page content), guaranteeing adherence to brand guidelines, format specifications, and technical requirements.
Local Market Content sharing & Workflow Tracking: support on a regular basis local markets with content distribution/adaptation and track adoption of central assets to prevent budget duplication and redundant local content creation. Use the team's DAM and work-management tools to publish, tag and share assets. Actively flag bottlenecks, adoption hurdles, or market-specific requirement gaps to the Brand Manager.
Influencers & Ambassadors: Support the Brand Manager and the PR department on activities with central influencers and ambassadors/ chef ambassadors, bring ideas and coordinate execution and talents
Structured Alignment with Product Lines (PLs): Maintain an ongoing operational cadence with PL Marketing Managers. Collect and track new product introductions, content needs and product requirements for cross-category content.
What You Need To Succeed Previous experience: Minimum of 2–3 years of experience in brand operations, digital marketing, or
Job Posting Title Brand & Content Operations Specialist
The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.
What You Will Do The scope European perimeter, across all the Group's brands
Part of the Haier Brand Platform at our European Headquarters
Reports to the Brand Manager
Based at Energy Park, Vimercate
Hybrid: one to two days of remote work per week,
up to eight days per month
What You’ll Do Agencies Day-to-Day Management: Serve as the primary operational contact for external creative agencies, digital production houses, and content partners. Track deliverables, lead weekly operational status reviews, enforce deadlines, and ensure production milestones strictly follow strategic briefs.
Asset Quality & Compliance Control: Conduct first-line quality assurance on digital assets delivered by partners (social media formats, video cut-downs, digital display, landing page content), guaranteeing adherence to brand guidelines, format specifications, and technical requirements.
Local Market Content sharing & Workflow Tracking: support on a regular basis local markets with content distribution/adaptation and track adoption of central assets to prevent budget duplication and redundant local content creation. Use the team's DAM and work-management tools to publish, tag and share assets. Actively flag bottlenecks, adoption hurdles, or market-specific requirement gaps to the Brand Manager.
Influencers & Ambassadors: Support the Brand Manager and the PR department on activities with central influencers and ambassadors/ chef ambassadors, bring ideas and coordinate execution and talents
Structured Alignment with Product Lines (PLs): Maintain an ongoing operational cadence with PL Marketing Managers. Collect and track new product introductions, content needs and product requirements for cross-category content.
What You Need To Succeed Previous experience: Minimum of 2–3 years of experience in brand operations, digital marketing, or