Italian Marketing Lead
Overview In this role you drive Italy's marketing strategy, translating European priorities into locally relevant plans that boost brand strength and commercial performance. You'll lead a cross-functional team, partner with agencies and local stakeholders, and balance budget, channels, and creative to deliver measurable growth. This is a strategic, hands-on leadership role in a collaborative, insight‐led European marketing function. You will shape how easyJet resonates with Italian customers and markets.
Retribuzione / Benefits
- Pension
- Private healthcare
- Life assurance
- Excellent staff travel benefits
- 25 days of annual leave
- Up to 20% maximum annual performance premio
Set the Italy market strategy and translate European priorities into an integrated plan across paid, owned and partner channels
Manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams to improve relevance, conversion and ROI
Champion locally relevant creative and storytelling,
leveraging Italian market insights to ensure resonance while maintaining brand consistency
Build and maintain productive relationships with agencies, tourist boards, airports and other partners; Lead and develop the local marketing team, providing direction, coaching and capability building while delivering high-quality work at pace
Collaborate with central teams and local stakeholders to align on campaigns, insights and measurement
Translate customer, competitor and cultural insight into actionable marketing initiatives
Broad senior marketing experience in consumer brands within fast-paced, commercially driven environments
Strong commercial judgement with analytical capability; Experience across paid, owned and partner channels; Ability to translate organizational priorities into a clear market vision and integrated plans
budget management
performance measurement
Retribuzione / Benefits
- Pension
- Private healthcare
- Life assurance
- Excellent staff travel benefits
- 25 days of annual leave
- Up to 20% maximum annual performance premio
Set the Italy market strategy and translate European priorities into an integrated plan across paid, owned and partner channels
Manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams to improve relevance, conversion and ROI
Champion locally relevant creative and storytelling,
leveraging Italian market insights to ensure resonance while maintaining brand consistency
Build and maintain productive relationships with agencies, tourist boards, airports and other partners; Lead and develop the local marketing team, providing direction, coaching and capability building while delivering high-quality work at pace
Collaborate with central teams and local stakeholders to align on campaigns, insights and measurement
Translate customer, competitor and cultural insight into actionable marketing initiatives
Broad senior marketing experience in consumer brands within fast-paced, commercially driven environments
Strong commercial judgement with analytical capability; Experience across paid, owned and partner channels; Ability to translate organizational priorities into a clear market vision and integrated plans
budget management
performance measurement