Head of Influencer Marketing
Overview In this role you drive DAZN Bet's brand awareness, acquisition and engagement through integrated campaigns on owned channels and paid media. You'll shape creative concepts, brief teams, manage delivery and assess performance to ensure measurable impact. You collaborate across Marketing, Creative, Product, CRM and Commercial to deliver a consistent brand experience while complying with gambling regulations. This position sits at the intersection of sport, entertainment and betting, offering a chance to influence campaigns across TV, digital and social.
Retribuzione / Benefits
access to DAZN
lunch vouchers
free coffee and snacks
learning and development resources
flexible working
internal speaker series and events
Responsabilità
Plan and execute integrated marketing campaigns across DAZN-owned channels, paid media and sports club partnerships to drive awareness, consideration and acquisition
Develop campaign concepts, messaging and creative briefs for assets across TV, digital, CRM, social and editorial formats
Manage weekly marketing activity and promotional calendars to maximise visibility and impact
Define paid media strategy and channel mix with budgets aligned to brand and acquisition goals
Collaborate with Creative, Product, CRM and Digital teams to build cohesive customer journeys enhancing engagement, conversion and retention
Create engaging formats leveraging sports clubs, creators and major moments to strengthen brand recognition
Monitor KPIs,
analyse results and provide insights and recommendations to senior stakeholders
Identify opportunities to improve marketing effectiveness through customer insights, competitor analysis and industry trends
Ensure all assets and communications comply with brand guidelines and Responsible Gambling requirements
Requisiti fondamentali
- 8+ years' experience in marketing, preferably in a digital-first environment with exposure to sports, betting, gaming or entertainment industries
- Proven track record planning and delivering integrated campaigns across TV, digital, paid media, CRM and social channels
- Strong experience in budgeting, media planning and buying with a balance between brand and performance focus
- Creative mindset with ability to develop concepts, write copy and brief designers or agencies
- Experience working with sports partnerships, clubs, creators, influencers or talent
- Strong analytical skills for tracking KPIs and using data to improve performance
- Understanding of digital customer journeys, acquisition funnels and conversion optimisation
- Excellent communication, presentation and stakeholder-management skills
- Proactive, commercially minded with strong organisational skills and awareness of regulatory considerations in betting marketing
- communication
- stakeholder-management
- proactivity
- digital marketing
- TV and digital advertising
- paid media planning and buying
Retribuzione / Benefits
access to DAZN
lunch vouchers
free coffee and snacks
learning and development resources
flexible working
internal speaker series and events
Responsabilità
Plan and execute integrated marketing campaigns across DAZN-owned channels, paid media and sports club partnerships to drive awareness, consideration and acquisition
Develop campaign concepts, messaging and creative briefs for assets across TV, digital, CRM, social and editorial formats
Manage weekly marketing activity and promotional calendars to maximise visibility and impact
Define paid media strategy and channel mix with budgets aligned to brand and acquisition goals
Collaborate with Creative, Product, CRM and Digital teams to build cohesive customer journeys enhancing engagement, conversion and retention
Create engaging formats leveraging sports clubs, creators and major moments to strengthen brand recognition
Monitor KPIs,
analyse results and provide insights and recommendations to senior stakeholders
Identify opportunities to improve marketing effectiveness through customer insights, competitor analysis and industry trends
Ensure all assets and communications comply with brand guidelines and Responsible Gambling requirements
Requisiti fondamentali
- 8+ years' experience in marketing, preferably in a digital-first environment with exposure to sports, betting, gaming or entertainment industries
- Proven track record planning and delivering integrated campaigns across TV, digital, paid media, CRM and social channels
- Strong experience in budgeting, media planning and buying with a balance between brand and performance focus
- Creative mindset with ability to develop concepts, write copy and brief designers or agencies
- Experience working with sports partnerships, clubs, creators, influencers or talent
- Strong analytical skills for tracking KPIs and using data to improve performance
- Understanding of digital customer journeys, acquisition funnels and conversion optimisation
- Excellent communication, presentation and stakeholder-management skills
- Proactive, commercially minded with strong organisational skills and awareness of regulatory considerations in betting marketing
- communication
- stakeholder-management
- proactivity
- digital marketing
- TV and digital advertising
- paid media planning and buying