Product Marketing Specialist-Electrification
Overview
In this role you will drive growth and market positioning for ABB's Enclosure portfolio in Italy, collaborating with customers, sales, partners, and manufacturing sites.
You will shape value propositions, go-to-market plans, and monitor market and regulatory trends to uncover opportunities.
You'll support new product launches and work to improve customer satisfaction and NPS.
This role offers cross-functional collaboration and a chance to impact ABB's market presence in a growing ecosystem.
Retribuzione / Benefits
Flexible working hours
Hybrid work options
Wellbeing support for employees and families
Welfare plan with personalized services
Canteen or meal vouchers
Responsabilità
Develop and implement product marketing strategies aligned with global objectives
Define compelling value propositions, product positioning, and GTM initiatives
Monitor market trends, competition, customer needs, and regulatory changes
Collaborate with product management to provide market insights for launches
Drive customer satisfaction and contribute to NPS improvements
Develop business plans and commercial initiatives to expand ABB's presence in target markets
Engage in customer visits, industry events, and channel partner activities to strengthen positioning
Requisiti fondamentali
Bachelor's or Master's degree in Electrical Engineering or related technical field
2+ years in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development in electrical industry preferred
Ability to translate technical features into customer value propositions
Excellent communication and presentation skills with stakeholders
Proactive, results-oriented, and able to work cross-functionally and internationally
Fluency in Italian and English (spoken and written)
Strong communication and presentation
Cross-functional collaboration
Proactivity and results orientation
Market analysis and competitive intelligence
Product marketing strategy and GTM planning
Value proposition development
In this role you will drive growth and market positioning for ABB's Enclosure portfolio in Italy, collaborating with customers, sales, partners, and manufacturing sites.
You will shape value propositions, go-to-market plans, and monitor market and regulatory trends to uncover opportunities.
You'll support new product launches and work to improve customer satisfaction and NPS.
This role offers cross-functional collaboration and a chance to impact ABB's market presence in a growing ecosystem.
Retribuzione / Benefits
Flexible working hours
Hybrid work options
Wellbeing support for employees and families
Welfare plan with personalized services
Canteen or meal vouchers
Responsabilità
Develop and implement product marketing strategies aligned with global objectives
Define compelling value propositions, product positioning, and GTM initiatives
Monitor market trends, competition, customer needs, and regulatory changes
Collaborate with product management to provide market insights for launches
Drive customer satisfaction and contribute to NPS improvements
Develop business plans and commercial initiatives to expand ABB's presence in target markets
Engage in customer visits, industry events, and channel partner activities to strengthen positioning
Requisiti fondamentali
Bachelor's or Master's degree in Electrical Engineering or related technical field
2+ years in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development in electrical industry preferred
Ability to translate technical features into customer value propositions
Excellent communication and presentation skills with stakeholders
Proactive, results-oriented, and able to work cross-functionally and internationally
Fluency in Italian and English (spoken and written)
Strong communication and presentation
Cross-functional collaboration
Proactivity and results orientation
Market analysis and competitive intelligence
Product marketing strategy and GTM planning
Value proposition development