Marketing Lead, Italy
Overview
In this role you drive Italy's marketing strategy, translating European priorities into locally relevant plans that boost brand strength and commercial performance.
You'll lead a cross-functional team, partner with agencies and local stakeholders, and balance budget, channels, and creative to deliver measurable growth.
This is a strategic, hands-on leadership role in a collaborative, insight?led European marketing function.
You will shape how easyJet resonates with Italian customers and markets.
Retribuzione / Benefits
Pension
Private healthcare
Life assurance
Excellent staff travel benefits
25 days of annual leave
Up to 20% maximum annual performance premio
Responsabilità
Set the Italy market strategy and translate European priorities into an integrated plan across paid, owned and partner channels
Manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams to improve relevance, conversion and ROI
Champion locally relevant creative and storytelling, leveraging Italian market insights to ensure resonance while maintaining brand consistency
Build and maintain productive relationships with agencies, tourist boards,
airports and other partners; adjust priorities based on performance evidence
Lead and develop the local marketing team, providing direction, coaching and capability building while delivering high-quality work at pace
Collaborate with central teams and local stakeholders to align on campaigns, insights and measurement
Translate customer, competitor and cultural insight into actionable marketing initiatives
Requisiti fondamentali
Broad senior marketing experience in consumer brands within fast-paced, commercially driven environments
Strong commercial judgement with analytical capability; ability to manage budgets, forecasts and investments
Experience across paid, owned and partner channels; adept at briefing agencies, evaluating creative, and measuring campaigns
Proven leadership skills; inclusive, resilient; able to build trusted relationships and make decisions with incomplete information
Ability to translate organizational priorities into a clear market vision and integrated plans
inclusive leadership
resilience
decisiveness
budget management
forecasting
performance measurement
In this role you drive Italy's marketing strategy, translating European priorities into locally relevant plans that boost brand strength and commercial performance.
You'll lead a cross-functional team, partner with agencies and local stakeholders, and balance budget, channels, and creative to deliver measurable growth.
This is a strategic, hands-on leadership role in a collaborative, insight?led European marketing function.
You will shape how easyJet resonates with Italian customers and markets.
Retribuzione / Benefits
Pension
Private healthcare
Life assurance
Excellent staff travel benefits
25 days of annual leave
Up to 20% maximum annual performance premio
Responsabilità
Set the Italy market strategy and translate European priorities into an integrated plan across paid, owned and partner channels
Manage budgets and resources, coordinating with media, CRM, web merchandising, PR and trading teams to improve relevance, conversion and ROI
Champion locally relevant creative and storytelling, leveraging Italian market insights to ensure resonance while maintaining brand consistency
Build and maintain productive relationships with agencies, tourist boards,
airports and other partners; adjust priorities based on performance evidence
Lead and develop the local marketing team, providing direction, coaching and capability building while delivering high-quality work at pace
Collaborate with central teams and local stakeholders to align on campaigns, insights and measurement
Translate customer, competitor and cultural insight into actionable marketing initiatives
Requisiti fondamentali
Broad senior marketing experience in consumer brands within fast-paced, commercially driven environments
Strong commercial judgement with analytical capability; ability to manage budgets, forecasts and investments
Experience across paid, owned and partner channels; adept at briefing agencies, evaluating creative, and measuring campaigns
Proven leadership skills; inclusive, resilient; able to build trusted relationships and make decisions with incomplete information
Ability to translate organizational priorities into a clear market vision and integrated plans
inclusive leadership
resilience
decisiveness
budget management
forecasting
performance measurement