Media And Brand Strategy Senior Professional
Overview
In this role you drive Group Brand's paid media strategy and governance to deliver brand growth and measurable business impact.
You work across brand and performance channels, aligning stakeholders and leveraging data, AI-enabled insights, and partnerships to optimize investments.
You'll lead the global media agenda, guide markets, and champion innovative approaches that connect brand health to performance.
This is a high-impact, cross-functional leadership role shaping Generali's global advertising and measurement practices.
Responsabilità
Define and govern the Group's full-funnel paid media strategy across brand-building and performance objectives
Lead global media agency relationships, ensuring alignment on scope, planning, and performance
Coordinate global media partnerships with technology partners (e.g., Google, Meta) and collaborate with Procurement
Develop and maintain integrated measurement frameworks and KPI dashboards across brand and performance
Own brand measurement and media effectiveness, including MMM and investment evaluation
Drive testing, experimentation, and AI-enabled insights to improve audience, channel, and investment decisions
Contribute to the development of Generali's global brand strategy and annual brand planning
Collaborate across Creative, Digital, CX, Communications, and markets to ensure integrated, data-driven storytelling
Translate complex data into clear business recommendations for senior stakeholders
Champion adoption of AI-enabled media capabilities and emerging technologies
Requisiti fondamentali
10+ years in media strategy, integrated marketing, marketing effectiveness, or brand strategy
Proven track record in defining media strategy, governance, and investment across multiple markets
Strong expertise in both brand and performance media with ability to connect long-term growth to business outcomes
Experience leveraging data, technology and AI-enabled solutions for media planning and decisions
Demonstrated leadership of global agency relationships and cross-market planning
International and multi-market experience essential
Strong knowledge of audience strategy, media planning and integrated campaign development
Good command of brand measurement, media effectiveness and investment evaluation; MMM and experimentation preferred
Fluent in English; Italian or other European languages advantageous
Ability to influence without direct authority in a matrix organisation
Strong analytical and commercial judgement to translate data into business recommendations
Strategic thinker with synthesis ability
Confident communicator and credible partner for senior stakeholders
Collaborative and culturally aware leadership
AI-enabled analytics
Marketing Mix Modeling (MMM)
Data-driven decision making
In this role you drive Group Brand's paid media strategy and governance to deliver brand growth and measurable business impact.
You work across brand and performance channels, aligning stakeholders and leveraging data, AI-enabled insights, and partnerships to optimize investments.
You'll lead the global media agenda, guide markets, and champion innovative approaches that connect brand health to performance.
This is a high-impact, cross-functional leadership role shaping Generali's global advertising and measurement practices.
Responsabilità
Define and govern the Group's full-funnel paid media strategy across brand-building and performance objectives
Lead global media agency relationships, ensuring alignment on scope, planning, and performance
Coordinate global media partnerships with technology partners (e.g., Google, Meta) and collaborate with Procurement
Develop and maintain integrated measurement frameworks and KPI dashboards across brand and performance
Own brand measurement and media effectiveness, including MMM and investment evaluation
Drive testing, experimentation, and AI-enabled insights to improve audience, channel, and investment decisions
Contribute to the development of Generali's global brand strategy and annual brand planning
Collaborate across Creative, Digital, CX, Communications, and markets to ensure integrated, data-driven storytelling
Translate complex data into clear business recommendations for senior stakeholders
Champion adoption of AI-enabled media capabilities and emerging technologies
Requisiti fondamentali
10+ years in media strategy, integrated marketing, marketing effectiveness, or brand strategy
Proven track record in defining media strategy, governance, and investment across multiple markets
Strong expertise in both brand and performance media with ability to connect long-term growth to business outcomes
Experience leveraging data, technology and AI-enabled solutions for media planning and decisions
Demonstrated leadership of global agency relationships and cross-market planning
International and multi-market experience essential
Strong knowledge of audience strategy, media planning and integrated campaign development
Good command of brand measurement, media effectiveness and investment evaluation; MMM and experimentation preferred
Fluent in English; Italian or other European languages advantageous
Ability to influence without direct authority in a matrix organisation
Strong analytical and commercial judgement to translate data into business recommendations
Strategic thinker with synthesis ability
Confident communicator and credible partner for senior stakeholders
Collaborative and culturally aware leadership
AI-enabled analytics
Marketing Mix Modeling (MMM)
Data-driven decision making