Segment Manager General Finishing, GI EMEAI
h3Job Description /h3 pbPreferred location: Bologna - Italy /b /p pThis position leads General Finishing segment marketing strategy across EMEAI, including regional marketing planning, customer insights, and Sales enablement. The role creates the segment right to win by aligning the right product, price, promotion, and facilities service model strategy with market needs. You will act as a force multiplier by leading and inspiring cross-functional teams, translating customer and market opportunities into marketing programs and strategic guidance that enable Sales to value sell, capitalize on new business, and deliver profitable growth. /p h3Responsibilities /h3 h3Segment strategy growth /h3 ul liDefine the General Finishing segment strategy for EMEAI. /li liDevelop and execute growth plans aligned with revenue and profitability targets. /li liIdentify new business opportunities for both powder and liquid technologies, as well as market trends across the GF segment. /li liCreate clear market activation initiatives which improve our right to win and enable the sales team to gain new business. /li liMonitor competitive activity and market developments to recommend strategic actions. /li /ul h3General Finishing Strategy Marketing Alignment /h3 ul liCreate the General Finishing strategy and right to win across EMEAI markets. /li liDevelop the facilities service model strategy, including the right product, price, and promotion. /li liDefine market positioning, value propositions, and initiative priorities. /li liEquip Sales with value-selling tools, messaging, and customer value stories to succeed in General Finishing. /li liTranslate market insights into activation plans that support customer acquisition and profitable growth. /li /ul h3Regional Marketing Planning /h3 ul liLead regional marketing planning for the General Finishing segment. /li liTranslate the right to win into regional programs, priorities, and Sales activation. /li liDevelop marketing-led, sales endorsed programs tied to segment initiatives and new business goals. /li liDefine and deliver financial commitments, pipeline goals, and marketing program impact. /li liTrack execution, initiative goals, pipeline progress, and program accountability. /li /ul h3Commercial Product strategy /h3 ul liCollaborate with Product Management, Marketing, RD and Manufacturing to align product offerings and innovation initiatives with market needs. /li liPartner with Product Management to simplify General Finishing product lines and improve profitability, clarity, and ease to win. /li liSupport powder and liquid product portfolio optimization. /li liDefine commercialization strategies for customized solutions. /li liContribute to pricing strategies,
value propositions and product positioning. /li /ul h3Marketing Business intelligence /h3 ul liAnalyze market trends, customer needs and competitive positioning. /li liTranslate market insights into actionable business recommendations. /li liDevelop business cases and growth opportunities based on market data. /li liTrack and report key segment performance indicators. /li /ul h3Customer engagement /h3 ul liLead voice-of-customer work to identify needs, pain points, and buying drivers. /li liEngage priority customers through Sales to gather market and application insights. /li liTranslate customer input into positioning, messaging, and value-selling content. /li liUse customer and industry signals to shape segment strategy and innovation priorities. /li liBring a marketing perspective to customer meetings, industry events, and trade forums. /li /ul h3Qualifications /h3 ul liDegree in Business, Marketing, Engineering, Chemistry or related discipline. /li liProven experience developing segment strategies, growth plans, and value propositions. /li liExperience in pricing, portfolio strategy, and commercialization planning. /li liSolid business acumen and commercial mindset. /li liStrong analytical and data management skills. /li liPrevious experience in marketing strategy, segment marketing, or commercial strategy, /li liExperience and knowledge in the coatings industry, including powder and/or liquid technologies. /li liKnowledge of General Industrial or General Finishing applications and markets. /li liExperience implementing commercial excellence or digital business tools. /li liWorking knowledge of manufacturing and supply chain processes. /li liFluent English, Italian or other European languages. /li liLead, influence, and inspire cross-functional teams without direct authority. /li /ul h3Travel Requirements /h3 ul li40% of the time /li /ul h3What we Offer: /h3 ul liThe established salary range for this position, if based in Italy, is 70.000 - 91.000 euros /li liBonus: 15% /li liCompany Car, /li liWork-Life Balance: We value your personal time and well-being. /li liCareer Opportunities: Grow within a truly international business. /li liOngoing Training and Support: Continuous learning and development opportunities. /li /ul h3Pay Transparency /h3 pThe salary range shown refers to base salary only.
In addition to this, we offer a broader total reward package which may include premio or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer. /p pSalary is determined using a structured and objective framework, taking into account the role’s responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance. /p pIn accordance with EU pay transparency requirements, we provide a salary range based on our preferred country of hire. Compensation varies depending on location. The salary range applicable to the location of candidate will be shared early in the recruitment process. /p h3About Us /h3 pAt Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in: /p pLife … with rewards, benefits and the flexibility to enhance your health and well-being /p pCareer … with opportunities to learn, develop new skills and grow your contribution /p pConnection … with an inclusive team and commitment to our own and broader communities /p pIt's all here for you... let's Create Your Possible /p h3Eligibility to Work /h3 pYou will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for. /p h3Equal Opportunity Employer /h3 pAn equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law. /p pPlease be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process. /p #J-18808-Ljbffr
value propositions and product positioning. /li /ul h3Marketing Business intelligence /h3 ul liAnalyze market trends, customer needs and competitive positioning. /li liTranslate market insights into actionable business recommendations. /li liDevelop business cases and growth opportunities based on market data. /li liTrack and report key segment performance indicators. /li /ul h3Customer engagement /h3 ul liLead voice-of-customer work to identify needs, pain points, and buying drivers. /li liEngage priority customers through Sales to gather market and application insights. /li liTranslate customer input into positioning, messaging, and value-selling content. /li liUse customer and industry signals to shape segment strategy and innovation priorities. /li liBring a marketing perspective to customer meetings, industry events, and trade forums. /li /ul h3Qualifications /h3 ul liDegree in Business, Marketing, Engineering, Chemistry or related discipline. /li liProven experience developing segment strategies, growth plans, and value propositions. /li liExperience in pricing, portfolio strategy, and commercialization planning. /li liSolid business acumen and commercial mindset. /li liStrong analytical and data management skills. /li liPrevious experience in marketing strategy, segment marketing, or commercial strategy, /li liExperience and knowledge in the coatings industry, including powder and/or liquid technologies. /li liKnowledge of General Industrial or General Finishing applications and markets. /li liExperience implementing commercial excellence or digital business tools. /li liWorking knowledge of manufacturing and supply chain processes. /li liFluent English, Italian or other European languages. /li liLead, influence, and inspire cross-functional teams without direct authority. /li /ul h3Travel Requirements /h3 ul li40% of the time /li /ul h3What we Offer: /h3 ul liThe established salary range for this position, if based in Italy, is 70.000 - 91.000 euros /li liBonus: 15% /li liCompany Car, /li liWork-Life Balance: We value your personal time and well-being. /li liCareer Opportunities: Grow within a truly international business. /li liOngoing Training and Support: Continuous learning and development opportunities. /li /ul h3Pay Transparency /h3 pThe salary range shown refers to base salary only.
In addition to this, we offer a broader total reward package which may include premio or incentive pay, relevant allowances, and a range of competitive benefits. We encourage candidates to consider the full package when evaluating an offer. /p pSalary is determined using a structured and objective framework, taking into account the role’s responsibilities, required skills and experience, market benchmarks, and internal equity. This ensures pay decisions are fair, consistent, and aligned with our commitment to equal pay and legal compliance. /p pIn accordance with EU pay transparency requirements, we provide a salary range based on our preferred country of hire. Compensation varies depending on location. The salary range applicable to the location of candidate will be shared early in the recruitment process. /p h3About Us /h3 pAt Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in: /p pLife … with rewards, benefits and the flexibility to enhance your health and well-being /p pCareer … with opportunities to learn, develop new skills and grow your contribution /p pConnection … with an inclusive team and commitment to our own and broader communities /p pIt's all here for you... let's Create Your Possible /p h3Eligibility to Work /h3 pYou will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for. /p h3Equal Opportunity Employer /h3 pAn equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law. /p pPlease be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process. /p #J-18808-Ljbffr