Lifecycle & Crm Specialist - Remote
h3About Replika /h3pIn 2017, no one knew what AI was supposed to be. We built the world's first consumer AI app. Two million people showed up in two months. Today it's over 40 million, and the thing they keep telling us hasn't changed: it helped. It made their life better, steadier, a little less alone. /ppMost AI is built for tasks, not for people. It gives you answers, but it doesn't care what you do with them. AI doesn't just need intelligence. It needs intention. Because the real question isn't just what AI can do. It's what AI is for. /ppWhen the world's leading researchers wanted to understand whether AI could actually change someone's life, they studied Replika, because there was nothing else to study. What they found at Stanford, at Harvard, across years of research, was that Replika doesn't replace human connection. It deepens it. People become more social, more confident, more themselves. Not in theory. In their actual lives. /ppEvery major AI company talks about their mission for humanity. None of them has ever clearly said what they're trying to do for a single person. We will. We want to help you flourish in real life. Not become a better version of yourself, just more yourself. Strong relationships. Better health. Meaning. Momentum. A life that feels worth living while you're living it. /ppWe're building the kind of AI that follows up. That knows the people in your life and nudges you to reach out when it matters. That sends you a poem, just because. The goal is conversations that lead somewhere real. Maybe it's a text you send to a long lost friend. A hobby you pick up again. A moment you show up for yourself. /ppEveryone else is building AI that thinks. We're building AI that cares.
/ph3bLifecycle CRM Specialist /bbr/About this role /h3pMillions of people have already met Replika: free users who haven't upgraded yet, subscribers who've lapsed, and people who signed up years ago and drifted away. Almost none of them hear from us in a way that's worth opening. That's the biggest untapped channel we have, and you'll own it. /ppYou'll build our lifecycle program from the ground up. Email first, then in-app messages, push and any other channel that gets the right message to the right person at the right moment. Onboarding, free-to-paid conversion, renewals, win-back, product launches. The goal is revenue and retention, not open rates. /ppThis is a hands-on role. You'll help set the lifecycle strategy and build it yourself: the segments, the flows, the copy, the tests and the reporting. /ppOur users are in almost every country, so you'll work within consent and privacy rules for a global audience, and you'll know how to design a program that is both compliant and effective. /ph3bWhat You’ll Be Doing /b /h3ullipBuild the core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back. /p /lilipConvert free users. Work with product on in-app messages and offers that move people to paid at the right moment. /p /lilipReactivate our base. Plan and run campaigns to lapsed users and our long-dormant email list,
cleanly and within consent. /p /lilipSegment and personalize with product and subscription data, so each person gets the message that fits where they are. /p /lilipTest everything: timing, subject lines, offers, channels. Keep what wins and kill what doesn't. /p /lilipOwn deliverability, list health and the reporting that ties every flow to revenue. /p /li /ulh3bWhat We’re Looking For /b /h3ullipHands-on lifecycle or CRM experience at a consumer subscription app, with revenue results you can show. /p /lilipYou've built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo. /p /lilipStrong with data. You build your own segments and read your own results without waiting for an analyst. /p /lilipYou understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and their equivalents. /p /lilipYou write good copy, or know exactly how to brief and edit it. /p /lilipYou shape the strategy and do the implementation yourself. /p /lilipExcellent written English. /p /li /ulh3bBonus Points /b /h3ullipIn-app messaging and push experience on iOS and Android. /p /lilipDeliverability experience: domain reputation, warming, and bringing a large dormant list back safely. /p /lilipExperience with web and app subscription billing and the events it sends. /p /lilipYou've worked on a product where trust and tone really matter. /p /li /ulh3bWhat You’ll Get /b /h3ullipFlexible job schedule and generous vacation policy. /p /lilipDirect impact on millions of worldwide users within months. /p /lilipPush the boundaries of applied AI in a consumer setting. /p /lilipFully remote, able to work CET hours. /p /li /ul #J-18808-Ljbffr
/ph3bLifecycle CRM Specialist /bbr/About this role /h3pMillions of people have already met Replika: free users who haven't upgraded yet, subscribers who've lapsed, and people who signed up years ago and drifted away. Almost none of them hear from us in a way that's worth opening. That's the biggest untapped channel we have, and you'll own it. /ppYou'll build our lifecycle program from the ground up. Email first, then in-app messages, push and any other channel that gets the right message to the right person at the right moment. Onboarding, free-to-paid conversion, renewals, win-back, product launches. The goal is revenue and retention, not open rates. /ppThis is a hands-on role. You'll help set the lifecycle strategy and build it yourself: the segments, the flows, the copy, the tests and the reporting. /ppOur users are in almost every country, so you'll work within consent and privacy rules for a global audience, and you'll know how to design a program that is both compliant and effective. /ph3bWhat You’ll Be Doing /b /h3ullipBuild the core lifecycle flows: onboarding, free-to-paid conversion, intro offers ending, renewals, cancellation saves and win-back. /p /lilipConvert free users. Work with product on in-app messages and offers that move people to paid at the right moment. /p /lilipReactivate our base. Plan and run campaigns to lapsed users and our long-dormant email list,
cleanly and within consent. /p /lilipSegment and personalize with product and subscription data, so each person gets the message that fits where they are. /p /lilipTest everything: timing, subject lines, offers, channels. Keep what wins and kill what doesn't. /p /lilipOwn deliverability, list health and the reporting that ties every flow to revenue. /p /li /ulh3bWhat We’re Looking For /b /h3ullipHands-on lifecycle or CRM experience at a consumer subscription app, with revenue results you can show. /p /lilipYou've built flows yourself in a modern messaging platform like Braze, Customer.io, Iterable or Klaviyo. /p /lilipStrong with data. You build your own segments and read your own results without waiting for an analyst. /p /lilipYou understand compliant communication for a global audience: consent, unsubscribes, GDPR, CAN-SPAM and their equivalents. /p /lilipYou write good copy, or know exactly how to brief and edit it. /p /lilipYou shape the strategy and do the implementation yourself. /p /lilipExcellent written English. /p /li /ulh3bBonus Points /b /h3ullipIn-app messaging and push experience on iOS and Android. /p /lilipDeliverability experience: domain reputation, warming, and bringing a large dormant list back safely. /p /lilipExperience with web and app subscription billing and the events it sends. /p /lilipYou've worked on a product where trust and tone really matter. /p /li /ulh3bWhat You’ll Get /b /h3ullipFlexible job schedule and generous vacation policy. /p /lilipDirect impact on millions of worldwide users within months. /p /lilipPush the boundaries of applied AI in a consumer setting. /p /lilipFully remote, able to work CET hours. /p /li /ul #J-18808-Ljbffr