Italian Influencer Manager
Company Description MARCO is a leading, award-winning independent global communications agency headquartered in Madrid, specializing in brand building and reputation management. The agency brings together a team of more than 150 consultants with expertise across diverse markets and sectors. MARCO operates its own offices in key cities including Madrid, Barcelona, Lisbon, Paris, Brussels, Milan, Munich, Mexico City, São Paulo, Casablanca. Through its network of MSL affiliate offices, MARCO maintains a strong presence in over 100 markets worldwide, offering international exposure and collaboration opportunities for team members. The agency values innovation, multicultural perspectives, and strategic thinking, providing an environment where professionals can grow and contribute to impactful campaigns. Role Description This is a tempo parziale remote role for an Italian Influencer Manager at MARCO. The person in this role will identify, evaluate, and manage relationships with Italian influencers across social media platforms, ensuring alignment with client brand strategies and campaign objectives. Day-to-day tasks include researching relevant influencer profiles, negotiating collaboration terms, coordinating content briefs, and overseeing campaign timelines and deliverables. The role also involves monitoring performance metrics, preparing reports on influencer activity and campaign results, and sharing insights to optimize future projects. Collaboration with internal account teams and creative teams will be essential to ensure consistent messaging,
brand coherence, and high-quality execution for Italian-speaking audiences. Qualifications
• Influencer marketing and social media management skills, including experience identifying, evaluating, and engaging influencers in the Italian market.
• Campaign coordination and project management skills, with the ability to organize timelines, manage deliverables, and handle multiple collaborations simultaneously.
• Strong communication and negotiation skills, including the ability to draft clear briefs, manage expectations, and maintain long-term influencer relationships.
• Analytical skills for monitoring metrics, interpreting campaign performance data, and preparing concise reports with actionable recommendations.
• Native or near-native proficiency in Italian and strong professional proficiency in English; additional European languages are an asset.
• Solid understanding of digital trends, social platforms (e.g., Instagram, TikTok, YouTube), and content formats relevant to Italian audiences.
• Ability to work independently in a remote setting, collaborate effectively with international teams, and adapt to different clients and sectors.
• Previous experience in influencer marketing, PR, communications, or digital marketing, ideally within an agency or multicultural environment.
• Bachelor’s degree in Marketing, Communications, Public Relations, Media, or a related field is preferred but equivalent experience will be considered.
brand coherence, and high-quality execution for Italian-speaking audiences. Qualifications
• Influencer marketing and social media management skills, including experience identifying, evaluating, and engaging influencers in the Italian market.
• Campaign coordination and project management skills, with the ability to organize timelines, manage deliverables, and handle multiple collaborations simultaneously.
• Strong communication and negotiation skills, including the ability to draft clear briefs, manage expectations, and maintain long-term influencer relationships.
• Analytical skills for monitoring metrics, interpreting campaign performance data, and preparing concise reports with actionable recommendations.
• Native or near-native proficiency in Italian and strong professional proficiency in English; additional European languages are an asset.
• Solid understanding of digital trends, social platforms (e.g., Instagram, TikTok, YouTube), and content formats relevant to Italian audiences.
• Ability to work independently in a remote setting, collaborate effectively with international teams, and adapt to different clients and sectors.
• Previous experience in influencer marketing, PR, communications, or digital marketing, ideally within an agency or multicultural environment.
• Bachelor’s degree in Marketing, Communications, Public Relations, Media, or a related field is preferred but equivalent experience will be considered.