Marketing Analyst In Advertising Measurement
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Netflix is an entertainment service with over 300 million paid memberships in more than 190 countries, offering TV series, films, and games across a wide variety of genres and languages. Members can watch anytime, pause and resume playback, and change their plans at any time. The Netflix Ads team builds an advertising organization and platform for advertiser partners, while its measurement team develops research to support advertising sales.
?????? Produce research and insights about Netflix Ads in Italy for the marketplace and advertiser clients, covering audience insights, reach and frequency, campaign verification, and campaign measurement
Create regular reports comparing the Italian Netflix Ads audience with competitors using proprietary and syndicated tools
Integrate measurement outputs into compelling narratives, present insights to clients and agencies, and advise on media mix optimization
Manage end-to-end effectiveness studies with third-party vendors, including sales requests, vendor intake, survey drafting, analysis, report creation, and presentations, working with sales Account Managers
Handle day-to-day measurement requests with the Italian Advertising Sales team
Develop category-specific learning agendas and playbooks with advertisers
Manage product and engineering projects to bring complex measurement integrations to market
Partner with cross-functional teams and prioritize multiple projects
Manage Italian measurement team projects, ensuring timely, high-quality delivery, and build processes for efficient ways of working
Apply expertise in TV/video and digital advertising, including the benefits of TV advertising and the Netflix Ads audience
Develop case studies from ongoing and completed analyses ?????????? At least 6–8 years of media research experience at streaming, TV, or digital media companies
Strong understanding of methodology, data, and systems from syndicated research providers such as NIQ-GFK, Ipsos, GWI, Kantar, and Nielsen, as well as direct digital technology and analytics
Experience with effectiveness measurement, including reach and frequency, incremental lift, brand lift, matched-market testing, A/B testing, Marketing Mix Models, bespoke campaign effectiveness studies, and questionnaire scripting
Experience with attribution models and performance measurement, including lower-funnel outcomes such as sales, leads, clicks, and sign-ups, ideally across social and digital performance media
Strong knowledge of advertising across media channels and buying methods
Ability to generate strategic insights from rigorous analysis
Ability to manage projects independently with strong attention to detail
Flexibility and an open-minded approach to ambiguity in a startup environment
Ability to build strong relationships with clients and colleagues and value diverse perspectives in decision-making
Curiosity and an interest in finding meaning behind data
Excellent writing and presentation-building skills
Proficient in Italian and English ???????
Annual salary range: €60,000-€90,000; compensation consists solely of an annual salary, with no bonuses
Netflix is an entertainment service with over 300 million paid memberships in more than 190 countries, offering TV series, films, and games across a wide variety of genres and languages. Members can watch anytime, pause and resume playback, and change their plans at any time. The Netflix Ads team builds an advertising organization and platform for advertiser partners, while its measurement team develops research to support advertising sales.
?????? Produce research and insights about Netflix Ads in Italy for the marketplace and advertiser clients, covering audience insights, reach and frequency, campaign verification, and campaign measurement
Create regular reports comparing the Italian Netflix Ads audience with competitors using proprietary and syndicated tools
Integrate measurement outputs into compelling narratives, present insights to clients and agencies, and advise on media mix optimization
Manage end-to-end effectiveness studies with third-party vendors, including sales requests, vendor intake, survey drafting, analysis, report creation, and presentations, working with sales Account Managers
Handle day-to-day measurement requests with the Italian Advertising Sales team
Develop category-specific learning agendas and playbooks with advertisers
Manage product and engineering projects to bring complex measurement integrations to market
Partner with cross-functional teams and prioritize multiple projects
Manage Italian measurement team projects, ensuring timely, high-quality delivery, and build processes for efficient ways of working
Apply expertise in TV/video and digital advertising, including the benefits of TV advertising and the Netflix Ads audience
Develop case studies from ongoing and completed analyses ?????????? At least 6–8 years of media research experience at streaming, TV, or digital media companies
Strong understanding of methodology, data, and systems from syndicated research providers such as NIQ-GFK, Ipsos, GWI, Kantar, and Nielsen, as well as direct digital technology and analytics
Experience with effectiveness measurement, including reach and frequency, incremental lift, brand lift, matched-market testing, A/B testing, Marketing Mix Models, bespoke campaign effectiveness studies, and questionnaire scripting
Experience with attribution models and performance measurement, including lower-funnel outcomes such as sales, leads, clicks, and sign-ups, ideally across social and digital performance media
Strong knowledge of advertising across media channels and buying methods
Ability to generate strategic insights from rigorous analysis
Ability to manage projects independently with strong attention to detail
Flexibility and an open-minded approach to ambiguity in a startup environment
Ability to build strong relationships with clients and colleagues and value diverse perspectives in decision-making
Curiosity and an interest in finding meaning behind data
Excellent writing and presentation-building skills
Proficient in Italian and English ???????
Annual salary range: €60,000-€90,000; compensation consists solely of an annual salary, with no bonuses