CRM ManagerC
Overview In this role, you will design and optimize automated customer journeys to engage and retain a fast-growing customer base. You’ll work with cross-functional teams to improve engagement, conversion and retention across 6 million users, starting hands-on and evolving into strategy. You’ll balance campaign execution with lifecycle optimization, data-driven decisions, and AI-driven enhancements. This is a high-impact position within a mission-driven fintech on a scale-up trajectory. Retribuzione / Benefits
* Health insurance for you and family
* Stock Option Plan
* Relocation support
* Professional development programs
* Unlimited PTO
* Hybrid working policy and flexible hours Responsabilità
* Design lifecycle and campaign strategies aligned to OKRs and cross-team goals
* Build and run automated journeys across channels (email, in-app, push) with segmentation and personalization
* Lead medium-complexity projects with Product Marketing, Product, Legal and Data
* Define KPIs, run A/B tests, analyze results (open rates, CTR, conversion, retention, ROI) and optimize
* Continuously optimize processes, monitor competitors, and adopt CRM platform releases
* Apply AI to improve campaign efficiency, segmentation, and ideation Requisiti fondamentali
* Bachelor’s degree in Marketing or related field
* Around 5 years of hands-on CRM campaign design and lifecycle program experience
* Experience in fintech, banking, or insurance preferred; big retail or digital B2C apps also welcome
* Solid expertise in CRM and marketing automation platforms; autonomy to build in them
* Knowledge of Braze is a plus; experience with similar tools counts
* Strong analytical skills and data-driven decision making
* Excellent stakeholder management and ability to translate requirements into solutions
* Highly organized with ability to work in a team and independently
* Proactive, adaptable, and capable of growing into strategy
* Creative mindset and ability to produce compelling campaign content
* Curiosity for AI and its daily applications
* teamwork
* problem-solving
* proactivity
* CRM and marketing automation platforms
* Braze (plus similar tools)
* A/B testing and experimental design
* Health insurance for you and family
* Stock Option Plan
* Relocation support
* Professional development programs
* Unlimited PTO
* Hybrid working policy and flexible hours Responsabilità
* Design lifecycle and campaign strategies aligned to OKRs and cross-team goals
* Build and run automated journeys across channels (email, in-app, push) with segmentation and personalization
* Lead medium-complexity projects with Product Marketing, Product, Legal and Data
* Define KPIs, run A/B tests, analyze results (open rates, CTR, conversion, retention, ROI) and optimize
* Continuously optimize processes, monitor competitors, and adopt CRM platform releases
* Apply AI to improve campaign efficiency, segmentation, and ideation Requisiti fondamentali
* Bachelor’s degree in Marketing or related field
* Around 5 years of hands-on CRM campaign design and lifecycle program experience
* Experience in fintech, banking, or insurance preferred; big retail or digital B2C apps also welcome
* Solid expertise in CRM and marketing automation platforms; autonomy to build in them
* Knowledge of Braze is a plus; experience with similar tools counts
* Strong analytical skills and data-driven decision making
* Excellent stakeholder management and ability to translate requirements into solutions
* Highly organized with ability to work in a team and independently
* Proactive, adaptable, and capable of growing into strategy
* Creative mindset and ability to produce compelling campaign content
* Curiosity for AI and its daily applications
* teamwork
* problem-solving
* proactivity
* CRM and marketing automation platforms
* Braze (plus similar tools)
* A/B testing and experimental design