Social media manager
SOCIAL MEDIA MANAGER & CONTENT CREATOR — FREELANCE
Valstar Milano | Milan, Italy
Starting November THE ROLE
We’re looking for a freelance Social Media Manager & Content Creator to manage and grow Valstar’s presence across Instagram, TikTok and Pinterest.
We’re looking for someone creative, independent and digitally savvy, with a strong understanding of fashion, luxury and visual storytelling. Someone who can translate Valstar’s identity into engaging content, build a meaningful community around the brand and bring fresh ideas to our digital channels.
The role combines social media strategy with hands-on content creation, from concept development and shooting to editing, graphic design and publishing, always working within the brand’s creative direction.
KEY RESPONSIBILITIES
Social Media Strategy & Content Planning
Develop and manage the monthly content calendar across Instagram, TikTok and Pinterest.
Propose creative concepts and content ideas that reflect Valstar’s identity and visual language.
Stay up to date with platform trends, emerging formats and best practices, identifying opportunities relevant to the brand.
Work closely with the communications team to plan and coordinate content production.
TikTok Content Creation
Independently produce TikTok content, from concept and filming to editing and publishing.
Translate Valstar’s visual identity and storytelling into content that feels natural and engaging on the platform.
Develop original, repeatable content formats that can evolve over time.
Identify relevant creators, emerging voices and potential opportunities for collaboration.
Visual Content & Graphic Design
Create social media assets, including Stories, carousels, graphics and templates, following Valstar’s visual guidelines.
Adapt photography and video content to different platforms and formats.
Work with the communications team to maintain a consistent visual identity across all channels.
Community Management
Manage day-to-day interactions with the community across all three platforms.
Monitor and respond to comments and direct messages, maintaining the brand’s tone of voice.
Keep an eye on competitors, industry conversations and relevant cultural trends.
Performance & Reporting
Track content performance and prepare regular reports with insights and recommendations.
Use data to continuously refine content strategy and improve results.
Monitor key metrics, including reach, engagement, saves, follower growth and conversions.
WHO WE’RE LOOKING FOR
Proven experience in social media management and content creation, ideally within fashion, luxury or lifestyle.
A strong understanding of Instagram, TikTok and Pinterest, including their different audiences, formats and content dynamics.
Hands-on video production skills, including filming, editing and post-production (CapCut, Premiere Pro or similar).
Solid graphic design skills, with proficiency in Photoshop, Illustrator, Canva or equivalent tools.
A strong visual sensibility and a genuine interest in fashion, design and contemporary culture.
The ability to work independently, manage multiple projects and meet deadlines.
Confidence using analytics tools such as Meta Business Suite, TikTok Analytics and Pinterest Analytics.
Familiarity with Launchmetrics, Lefty, Kolsquare or similar platforms is a plus.
Fluent English is essential; a good command of Italian is appreciated.
- Availability to attend events, shoots and other on-site activities in Milan.
WORKING WITH US
This is a freelance position based in Milan, working closely with Valstar’s communications and creative teams.
We’re looking for someone who can bring both ideas and execution to the table: a creative thinker who’s equally comfortable behind the camera, editing a video, designing a post or analysing what makes content perform.
Valstar Milano | Milan, Italy
Starting November THE ROLE
We’re looking for a freelance Social Media Manager & Content Creator to manage and grow Valstar’s presence across Instagram, TikTok and Pinterest.
We’re looking for someone creative, independent and digitally savvy, with a strong understanding of fashion, luxury and visual storytelling. Someone who can translate Valstar’s identity into engaging content, build a meaningful community around the brand and bring fresh ideas to our digital channels.
The role combines social media strategy with hands-on content creation, from concept development and shooting to editing, graphic design and publishing, always working within the brand’s creative direction.
KEY RESPONSIBILITIES
Social Media Strategy & Content Planning
Develop and manage the monthly content calendar across Instagram, TikTok and Pinterest.
Propose creative concepts and content ideas that reflect Valstar’s identity and visual language.
Stay up to date with platform trends, emerging formats and best practices, identifying opportunities relevant to the brand.
Work closely with the communications team to plan and coordinate content production.
TikTok Content Creation
Independently produce TikTok content, from concept and filming to editing and publishing.
Translate Valstar’s visual identity and storytelling into content that feels natural and engaging on the platform.
Develop original, repeatable content formats that can evolve over time.
Identify relevant creators, emerging voices and potential opportunities for collaboration.
Visual Content & Graphic Design
Create social media assets, including Stories, carousels, graphics and templates, following Valstar’s visual guidelines.
Adapt photography and video content to different platforms and formats.
Work with the communications team to maintain a consistent visual identity across all channels.
Community Management
Manage day-to-day interactions with the community across all three platforms.
Monitor and respond to comments and direct messages, maintaining the brand’s tone of voice.
Keep an eye on competitors, industry conversations and relevant cultural trends.
Performance & Reporting
Track content performance and prepare regular reports with insights and recommendations.
Use data to continuously refine content strategy and improve results.
Monitor key metrics, including reach, engagement, saves, follower growth and conversions.
WHO WE’RE LOOKING FOR
Proven experience in social media management and content creation, ideally within fashion, luxury or lifestyle.
A strong understanding of Instagram, TikTok and Pinterest, including their different audiences, formats and content dynamics.
Hands-on video production skills, including filming, editing and post-production (CapCut, Premiere Pro or similar).
Solid graphic design skills, with proficiency in Photoshop, Illustrator, Canva or equivalent tools.
A strong visual sensibility and a genuine interest in fashion, design and contemporary culture.
The ability to work independently, manage multiple projects and meet deadlines.
Confidence using analytics tools such as Meta Business Suite, TikTok Analytics and Pinterest Analytics.
Familiarity with Launchmetrics, Lefty, Kolsquare or similar platforms is a plus.
Fluent English is essential; a good command of Italian is appreciated.
- Availability to attend events, shoots and other on-site activities in Milan.
WORKING WITH US
This is a freelance position based in Milan, working closely with Valstar’s communications and creative teams.
We’re looking for someone who can bring both ideas and execution to the table: a creative thinker who’s equally comfortable behind the camera, editing a video, designing a post or analysing what makes content perform.