CRM Campaign Specialist with German
We are Bertrandt: an independent, international development service provider with long years of automotive expertise. We create technological solutions for our customers at any stage of the product development process with a focus on hot topics such as digitalization, e-mobility and autonomous systems, largely for the automotive, aerospace and mechanical engineering sectors. What To Expect The CRM CS in Automotive, will report to an activity manager and will perform the following actions:
• Use of inline HTML and CSS for email personalization and adaptation of existing templates
• Application of AMP script and/or JavaScript for dynamic personalization and advanced campaign logic
• Creation and personalization of journeys and campaign templates, consistent with the brand's visual identity and objectives
• Analysis and reporting of campaign performance (open rates, Click-Through Rate -CTR-, conversions, etc.), including for automated journeys and one-off campaigns
• Identification of optimization opportunities through A/B testing, advanced segmentation, and dynamic personalization
• Close collaboration with the media team for digital activations integrated into Salesforce
• Support for campaign migration and adaptation from Adobe Campaign and the local WhiteImage platform to SFMC, as part of the ACTIVATE initiative
• Participation in training and onboarding sessions offered by the core team as part of the ACTIVATE initiative
• Technical collaboration with the core team to ensure alignment with best practices and global standards
• Ensuring the consistency and quality of data used in campaigns, in compliance with privacy policies and GDPR
• Documenting processes and journeys to facilitate scalability and reuse
• Monitoring and maintaining the proper functioning of active journeys (verifying triggers, volumes, deliverability rates, etc.)
• Proposing new CRM initiatives and automations to increase engagement and conversions
• CMDM/RTC lead for Romania,
GDPR-compliant databases
• Works with Product Owners, Product Leaders, Data Scientists, Data Analysts, Business Experts, Electric Electronic System Architects What You Bring Along
• Degree in Automatics & Computer Science Engineering, Applied Sciences Engineering, Transports Engineering, Electronic Engineering or similar
• At least 2-3 years of experience and technical background in data governance
• Good understanding of CRM, digital marketing or automated campaigns
- communication campaigns via Salesforce Marketing Cloud (SFMC) implementation and configuration (e-mail, SMS, push notifications, etc.)
• Knowledge in CRM and performance analysis to continuously optimize results
• Knowledge of performance analysis to continuously optimize results
• Knowledge of centralized databases and GDPR
• Knowledge of email personalization and adaptation of existing templates
• Knowledge of data visualization dashboards, interfaces and data flow between systems
• Knowledge of data architectures (e.g., Customer Master Data Management -CMDM
- processes) and RTC (Real Time Chat)
• Knowledge of CRM specific software (e.g. HTML & CSS BigQuery/SQL, Spotfire/Power BI, Python, Adobe Campaign, Mailchimp, HubSpot, AMP script/JavaScript, Salesforce Marketing Cloud -SFMC-, internal systems such as RTC, etc.)
• Excellent collaboration and communication skills with local and international teams
• Attention to detail and the ability to design visually and functionally consistent campaigns
• Strong analytical skills and experience interpreting performance data
• Knowledge of English language and German language
What We Offer
• Flexible work environment
• Private health insurance with optional medical packages for you and your family.
• 24 vacation days, increasing to 25 days after 3+ years with us.
• Meal tickets and Holiday vouchers.
• Bookster and 7Card subscription.
• Plus other benefits
• Our offices are located in Bucharest, Sibiu, and Cluj-Napoca This role is remote.
• Use of inline HTML and CSS for email personalization and adaptation of existing templates
• Application of AMP script and/or JavaScript for dynamic personalization and advanced campaign logic
• Creation and personalization of journeys and campaign templates, consistent with the brand's visual identity and objectives
• Analysis and reporting of campaign performance (open rates, Click-Through Rate -CTR-, conversions, etc.), including for automated journeys and one-off campaigns
• Identification of optimization opportunities through A/B testing, advanced segmentation, and dynamic personalization
• Close collaboration with the media team for digital activations integrated into Salesforce
• Support for campaign migration and adaptation from Adobe Campaign and the local WhiteImage platform to SFMC, as part of the ACTIVATE initiative
• Participation in training and onboarding sessions offered by the core team as part of the ACTIVATE initiative
• Technical collaboration with the core team to ensure alignment with best practices and global standards
• Ensuring the consistency and quality of data used in campaigns, in compliance with privacy policies and GDPR
• Documenting processes and journeys to facilitate scalability and reuse
• Monitoring and maintaining the proper functioning of active journeys (verifying triggers, volumes, deliverability rates, etc.)
• Proposing new CRM initiatives and automations to increase engagement and conversions
• CMDM/RTC lead for Romania,
GDPR-compliant databases
• Works with Product Owners, Product Leaders, Data Scientists, Data Analysts, Business Experts, Electric Electronic System Architects What You Bring Along
• Degree in Automatics & Computer Science Engineering, Applied Sciences Engineering, Transports Engineering, Electronic Engineering or similar
• At least 2-3 years of experience and technical background in data governance
• Good understanding of CRM, digital marketing or automated campaigns
- communication campaigns via Salesforce Marketing Cloud (SFMC) implementation and configuration (e-mail, SMS, push notifications, etc.)
• Knowledge in CRM and performance analysis to continuously optimize results
• Knowledge of performance analysis to continuously optimize results
• Knowledge of centralized databases and GDPR
• Knowledge of email personalization and adaptation of existing templates
• Knowledge of data visualization dashboards, interfaces and data flow between systems
• Knowledge of data architectures (e.g., Customer Master Data Management -CMDM
- processes) and RTC (Real Time Chat)
• Knowledge of CRM specific software (e.g. HTML & CSS BigQuery/SQL, Spotfire/Power BI, Python, Adobe Campaign, Mailchimp, HubSpot, AMP script/JavaScript, Salesforce Marketing Cloud -SFMC-, internal systems such as RTC, etc.)
• Excellent collaboration and communication skills with local and international teams
• Attention to detail and the ability to design visually and functionally consistent campaigns
• Strong analytical skills and experience interpreting performance data
• Knowledge of English language and German language
What We Offer
• Flexible work environment
• Private health insurance with optional medical packages for you and your family.
• 24 vacation days, increasing to 25 days after 3+ years with us.
• Meal tickets and Holiday vouchers.
• Bookster and 7Card subscription.
• Plus other benefits
• Our offices are located in Bucharest, Sibiu, and Cluj-Napoca This role is remote.