Position: Italian Market Development Manager
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Pronto/a a candidarsi? Prima di farlo, si assicuri di leggere tutti i dettagli relativi a questo lavoro nella descrizione sottostante.
What do we do?
We are a Spanish pharmaceutical company engaged in the research and development, manufacturing and marketing of small molecules and biological medical products. We likewise use our sales channels to market a number of licensed pharmaceutical products, imaging contrast agents and other products for hospital use, as well as OTC pharmaceuticals. All of this is carried out through our specialized sales team formed by more than 260 people who promote the products with specialized medical professionals and in hospitals and pharmacies.
What will you do?
Purpose and Mission of the Role
The Italian Market Development Manager
is responsible for leading the commercial development and market expansion of
Cells-IA
(a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy. The primary mission of this role is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company's long-term growth. The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners.
Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long-term growth.
Key Responsibilities
1. Market Development
Develop and execute the Italian market development strategy for Cells-IA. Maintain a deep and up-to-date understanding of the Italian pathology landscape, including:
Public healthcare organizations (ASLs and regional healthcare systems)
Public procurement pathways
Strategic partners
Develop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision-makers, and commercial opportunities.
2. Business Development and Commercial Activities
Generate and develop new business opportunities through proactive engagement with healthcare organizations, including:
New account prospecting
Building relationships with hospitals and pathology departments
Delivering commercial presentations
Identifying customer needs
Advancing opportunities throughout the sales process
Market mapping
Territory planning
Account prioritization
Maintain an active commercial pipeline and ensure continuous progression of opportunities toward pilot projects and commercial agreements.
3. Customer Relationship Management and Field Activities
Represent Cells-IA throughout Italy through regular face-to-face engagement with customers and stakeholders, including:
Hospital visits
Meetings with pathologists
Meetings with Digital Pathology leaders
Meetings with Clinical Directors
Meetings with Innovation Managers
Meetings with Procurement teams
Attendance at scientific congresses and industry events
Networking with Key Opinion Leaders (KOLs)
Develop strategic plans for priority hospitals, including:
Decision-maker identification
Clinical champion identification
Public procurement pathway assessment
Definition of next actions
The role requires frequent travel throughout Italy.
4. Reference Center Development
Identify, develop, and establish at least one Italian reference center that serves as a clinical and commercial showcase for Cells-IA. Lead the relationship from initial engagement through pilot definition, validation, and implementation. Develop a clear strategy to position the reference center as a platform for future commercial expansion.
5. Strategic Partnerships
Develop relationships with organizations that can accelerate market penetration, including:
Italian public healthcare organizations
Academic institutions
Industry partners
Digital pathology ecosystem stakeholders
Evaluate and develop collaboration opportunities that strengthen Cells-IA’s position within the Italian healthcare ecosystem.
6. Market Intelligence
Continuously monitor:
Market size and segmentation
Competi
Pronto/a a candidarsi? Prima di farlo, si assicuri di leggere tutti i dettagli relativi a questo lavoro nella descrizione sottostante.
What do we do?
We are a Spanish pharmaceutical company engaged in the research and development, manufacturing and marketing of small molecules and biological medical products. We likewise use our sales channels to market a number of licensed pharmaceutical products, imaging contrast agents and other products for hospital use, as well as OTC pharmaceuticals. All of this is carried out through our specialized sales team formed by more than 260 people who promote the products with specialized medical professionals and in hospitals and pharmacies.
What will you do?
Purpose and Mission of the Role
The Italian Market Development Manager
is responsible for leading the commercial development and market expansion of
Cells-IA
(a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy. The primary mission of this role is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company's long-term growth. The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field-oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners.
Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline, and establish the foundations for future business growth. Success is not measured solely by revenue generation, but also by building the market foundations that enable sustainable long-term growth.
Key Responsibilities
1. Market Development
Develop and execute the Italian market development strategy for Cells-IA. Maintain a deep and up-to-date understanding of the Italian pathology landscape, including:
Public healthcare organizations (ASLs and regional healthcare systems)
Public procurement pathways
Strategic partners
Develop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision-makers, and commercial opportunities.
2. Business Development and Commercial Activities
Generate and develop new business opportunities through proactive engagement with healthcare organizations, including:
New account prospecting
Building relationships with hospitals and pathology departments
Delivering commercial presentations
Identifying customer needs
Advancing opportunities throughout the sales process
Market mapping
Territory planning
Account prioritization
Maintain an active commercial pipeline and ensure continuous progression of opportunities toward pilot projects and commercial agreements.
3. Customer Relationship Management and Field Activities
Represent Cells-IA throughout Italy through regular face-to-face engagement with customers and stakeholders, including:
Hospital visits
Meetings with pathologists
Meetings with Digital Pathology leaders
Meetings with Clinical Directors
Meetings with Innovation Managers
Meetings with Procurement teams
Attendance at scientific congresses and industry events
Networking with Key Opinion Leaders (KOLs)
Develop strategic plans for priority hospitals, including:
Decision-maker identification
Clinical champion identification
Public procurement pathway assessment
Definition of next actions
The role requires frequent travel throughout Italy.
4. Reference Center Development
Identify, develop, and establish at least one Italian reference center that serves as a clinical and commercial showcase for Cells-IA. Lead the relationship from initial engagement through pilot definition, validation, and implementation. Develop a clear strategy to position the reference center as a platform for future commercial expansion.
5. Strategic Partnerships
Develop relationships with organizations that can accelerate market penetration, including:
Italian public healthcare organizations
Academic institutions
Industry partners
Digital pathology ecosystem stakeholders
Evaluate and develop collaboration opportunities that strengthen Cells-IA’s position within the Italian healthcare ecosystem.
6. Market Intelligence
Continuously monitor:
Market size and segmentation
Competi