Marketing Analyst
The Marketing Analyst supports business growth and strategic decision-making by transforming market, customer, competitor, and commercial data into actionable insights. The role combines analytical capabilities with business understanding to identify market opportunities, evaluate marketing performance, and support commercial, product portfolio, new product development, and strategic initiatives. The position reports to the Group Strategic Marketing Director.
Key Responsibilities
Market & Business Intelligence
• Analyze market trends, customer behavior, competitive dynamics, and industry developments.
• Monitor and estimate market size, market share, growth rates, segmentation, pricing trends, and competitive positioning by application, region, and packaging format.
• Develop market intelligence reports and provide insights on emerging opportunities and risks.
• Support market mapping and identification of potential new customers, markets, applications, and business opportunities.
• Build, maintain, and progressively enrich the marketing intelligence platform and databases.
• Leverage AI-based tools to automate data collection, monitoring, and synthesis of market, competitor, and customer information, improving speed and coverage of insights. Customer & Commercial Analytics
• Analyze sales, customer, product, and geographic performance to identify trends and growth opportunities.
• Develop customer segmentation, and profitability, and price/value chain analyses.
• Support Sales and Marketing teams with data-driven insights for commercial decision-making.
• Analyze customer portfolio evolution, acquisition, retention, and business development opportunities.
• Support Voice of Customer and customer satisfaction initiatives (surveys, interviews, win/loss and sales feedback), including tracking, consolidation, and reporting of results.
• Translate market insights into sales enablement materials (e.g., commercial presentations, sales training content, playbooks). Marketing Performance
• Define, together with the Marketing team,
clear KPIs for marketing initiatives and campaigns, and monitor their performance.
• Analyze lead generation, conversion, customer engagement, and campaign results to help the team optimize ongoing and future activities.
• Measure the return on marketing investments and propose improvement actions to the team.
• Develop and maintain dashboards and recurring reports to track the performance of marketing activities and their commercial impact. Strategic Planning & Decision Support
• Provide quantitative and qualitative analysis to support strategic marketing plans.
• Contribute to business cases for new products, markets, applications, and commercial initiatives, providing market inputs to the New Product Development process (e.g., market requirements, voice of the market, stage-gate reviews).
• Support product portfolio analysis and related procedure management.
• Translate complex data into clear insights, recommendations, and executive-level presentations.
• Partner with Marketing, Sales, Finance, Product Management, and other functions to ensure consistent business intelligence.
• Market Research & External Providers
• Define research requirements and prepare briefs for market research institutes, data providers, consultancies, and universities.
• Coordinate external research projects (e.g., market share studies, consumer research, in-store tests) in terms of scope, timing, and deliverables.
• Evaluate data sources and providers on a cost/benefit basis, prioritizing free-of-charge sources before paid investments. Key Skills & Competencies
• Strong analytical and problem-solving capabilities
• Business and commercial mindset
• Ability to translate data into actionable business insights
• Advanced Excel and data-analysis capabilities
• Experience with visualization/BI tools such as Power BI is strongly preferred
• Familiarity with AI-based tools (e.g., Microsoft Copilot, generative AI) for data analysis, research, and reporting, with a critical approach to output validation
• Understanding of market research and competitive intelligence methodologies
• Strong presentation and communication skills
• Ability to work with multiple data sources and large datasets
• Accuracy, attention to detail, and structured thinking
• Curiosity and proactive mindset
• Ability to communicate effectively with both technical and business stakeholders
• Project management skills and ability to coordinate external providers Education & Experience
• Bachelor’s or Master’s degree in Marketing, Economics, Business Administration, Statistics, Data Analytics, or a related field
• Approximately 5 years of experience in marketing analytics, business intelligence, market research, commercial analytics, or a comparable role
• Experience in an international B2B or industrial environment is preferred; knowledge of packaging, labels, or materials value chains (converters, brand owners) is a plus
• Fluent English; additional languages are an advantage
What We Offer
• Open-ended, full-time contract with hybrid working in accordance with NMS policy.
• Meal vouchers and welfare benefits in line with company policy.
• Production Premio as per Company and Union agreement
• Gross annual compensation package of €35,000–€39,000, commensurate with experience and qualifications. Why Join Us Joining NMS means becoming part of an inclusive, innovative and international environment.
We offer
a challenging role in an international, industrial group and a collaborative and performance-oriented working environment. NMS is an equal opportunity employer and values diversity in all its forms, in accordance with applicable legislation.
Key Responsibilities
Market & Business Intelligence
• Analyze market trends, customer behavior, competitive dynamics, and industry developments.
• Monitor and estimate market size, market share, growth rates, segmentation, pricing trends, and competitive positioning by application, region, and packaging format.
• Develop market intelligence reports and provide insights on emerging opportunities and risks.
• Support market mapping and identification of potential new customers, markets, applications, and business opportunities.
• Build, maintain, and progressively enrich the marketing intelligence platform and databases.
• Leverage AI-based tools to automate data collection, monitoring, and synthesis of market, competitor, and customer information, improving speed and coverage of insights. Customer & Commercial Analytics
• Analyze sales, customer, product, and geographic performance to identify trends and growth opportunities.
• Develop customer segmentation, and profitability, and price/value chain analyses.
• Support Sales and Marketing teams with data-driven insights for commercial decision-making.
• Analyze customer portfolio evolution, acquisition, retention, and business development opportunities.
• Support Voice of Customer and customer satisfaction initiatives (surveys, interviews, win/loss and sales feedback), including tracking, consolidation, and reporting of results.
• Translate market insights into sales enablement materials (e.g., commercial presentations, sales training content, playbooks). Marketing Performance
• Define, together with the Marketing team,
clear KPIs for marketing initiatives and campaigns, and monitor their performance.
• Analyze lead generation, conversion, customer engagement, and campaign results to help the team optimize ongoing and future activities.
• Measure the return on marketing investments and propose improvement actions to the team.
• Develop and maintain dashboards and recurring reports to track the performance of marketing activities and their commercial impact. Strategic Planning & Decision Support
• Provide quantitative and qualitative analysis to support strategic marketing plans.
• Contribute to business cases for new products, markets, applications, and commercial initiatives, providing market inputs to the New Product Development process (e.g., market requirements, voice of the market, stage-gate reviews).
• Support product portfolio analysis and related procedure management.
• Translate complex data into clear insights, recommendations, and executive-level presentations.
• Partner with Marketing, Sales, Finance, Product Management, and other functions to ensure consistent business intelligence.
• Market Research & External Providers
• Define research requirements and prepare briefs for market research institutes, data providers, consultancies, and universities.
• Coordinate external research projects (e.g., market share studies, consumer research, in-store tests) in terms of scope, timing, and deliverables.
• Evaluate data sources and providers on a cost/benefit basis, prioritizing free-of-charge sources before paid investments. Key Skills & Competencies
• Strong analytical and problem-solving capabilities
• Business and commercial mindset
• Ability to translate data into actionable business insights
• Advanced Excel and data-analysis capabilities
• Experience with visualization/BI tools such as Power BI is strongly preferred
• Familiarity with AI-based tools (e.g., Microsoft Copilot, generative AI) for data analysis, research, and reporting, with a critical approach to output validation
• Understanding of market research and competitive intelligence methodologies
• Strong presentation and communication skills
• Ability to work with multiple data sources and large datasets
• Accuracy, attention to detail, and structured thinking
• Curiosity and proactive mindset
• Ability to communicate effectively with both technical and business stakeholders
• Project management skills and ability to coordinate external providers Education & Experience
• Bachelor’s or Master’s degree in Marketing, Economics, Business Administration, Statistics, Data Analytics, or a related field
• Approximately 5 years of experience in marketing analytics, business intelligence, market research, commercial analytics, or a comparable role
• Experience in an international B2B or industrial environment is preferred; knowledge of packaging, labels, or materials value chains (converters, brand owners) is a plus
• Fluent English; additional languages are an advantage
What We Offer
• Open-ended, full-time contract with hybrid working in accordance with NMS policy.
• Meal vouchers and welfare benefits in line with company policy.
• Production Premio as per Company and Union agreement
• Gross annual compensation package of €35,000–€39,000, commensurate with experience and qualifications. Why Join Us Joining NMS means becoming part of an inclusive, innovative and international environment.
We offer
a challenging role in an international, industrial group and a collaborative and performance-oriented working environment. NMS is an equal opportunity employer and values diversity in all its forms, in accordance with applicable legislation.