Marketing & Communication Specialist Job
Marketing / Business The Marketing & Communication Specialist position reports to the Business Manager Italy C&C.; Based in Italy, within the Construction & Consumer (C&C;) division, and working closely with the local Sales and Business Development team and cross-functional teams across Europe, the Marketing & Communication Specialist will contribute to business growth by developing and executing effective and high-impact marketing and communication initiatives. This is a hands‐on role for a proactive and creative marketer who understands market dynamics and enjoys turning ideas into action.
Responsibilities include managing digital and social media channels, coordinating trade marketing and in-store/out-of-store activities, supporting product launches, organizing PR initiatives and events, creating engaging content, and identifying opportunities to increase brand visibility and drive commercial performance.
We offer €45,000–€50,000 gross annual salary together with an amazing experience in Arkema! Brand & Communication Strategy Implementation Implement the brand positioning, tone of voice and communication strategy across all relevant touchpoints. Contribute to the local marketing and communication initiatives, bringing market insights, ideas and proactive recommendations.
Work closely with the Global Marketing team to coordinate the development, adaptation, production and distribution of: Marketing materials, Merchandising and POS materials, Catalogues and brochures, Website and digital content, Other brand communication assets PR & Media Management Support and coordinate PR activities in collaboration with the Global Brand Management, the Sales team and external PR agencies.
Digital
Presence & Social Media Management Manage the brand's social media presence across Instagram, YouTube and LinkedIn,
ensuring consistency with the overall communication strategy. Coordinate content planning, production, publishing and community management, while supporting influencer collaborations and performance improvement initiatives. Coordinate and monitor integrated marketing campaigns in close collaboration with the Sales team and relevant external partners.
Product
Launches & Events Coordinate the planning and execution of product launches, marketing events, trade events and sales events in collaboration with agencies, distributors and the Sales team. In-Store & Out-of-Store Marketing Coordinate in-store and out-of-store marketing activities together with distributors and the Sales team. Support the implementation of Visual Merchandising guidelines and local retail activations.
Growth & Performance Marketing Monitor marketing performance and identify opportunities to increase brand awareness, engagement and lead generation. Analyze customer and market insights to propose new initiatives and improvements. Contribute to lead generation and customer engagement initiatives across digital and offline channels.
Support the measurement of marketing effectiveness and ROI through regular reporting and performance analysis. 3-5 years of experience in Marketing, Communication, Digital Marketing, or Trade Marketing role, preferably within the Construction, Building Materials, Industrial, or Distribution sectors. Bachelor's or Master's degree in Marketing, Business Administration, Economics,
Communication, Management Engineering, or a related field. Fluent in Italian and English, both written and spoken, German is considered a plus.
Experience managing social media channels, digital content, and marketing campaigns. Commercially minded, with a strong understanding of how marketing activities contribute to business growth and sales performance. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Arkema is a world leader in Innovative Materials for a Sustainable World with the ambition to become a pure Specialty Materials player. If you pursue excellence, love innovation and are inspired by challenges , we encourage you through to learn more about our values – Solidarity, Performance, Simplicity, Empowerment, and Inclusion – and how we concentrate on advances in bio-based and recyclable materials, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation. The right formula consists of our innovative and sustainable materials, and you.
The legal information below pertains specifically to positions posted in the United States , however we strive for diversity, equity and inclusion in all the countries that we hire.
Arkema
Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Marketing
Communications, Communications, Pre-Sales, Event Marketing, Marketing, Sales, Bilingual
Responsibilities include managing digital and social media channels, coordinating trade marketing and in-store/out-of-store activities, supporting product launches, organizing PR initiatives and events, creating engaging content, and identifying opportunities to increase brand visibility and drive commercial performance.
We offer €45,000–€50,000 gross annual salary together with an amazing experience in Arkema! Brand & Communication Strategy Implementation Implement the brand positioning, tone of voice and communication strategy across all relevant touchpoints. Contribute to the local marketing and communication initiatives, bringing market insights, ideas and proactive recommendations.
Work closely with the Global Marketing team to coordinate the development, adaptation, production and distribution of: Marketing materials, Merchandising and POS materials, Catalogues and brochures, Website and digital content, Other brand communication assets PR & Media Management Support and coordinate PR activities in collaboration with the Global Brand Management, the Sales team and external PR agencies.
Digital
Presence & Social Media Management Manage the brand's social media presence across Instagram, YouTube and LinkedIn,
ensuring consistency with the overall communication strategy. Coordinate content planning, production, publishing and community management, while supporting influencer collaborations and performance improvement initiatives. Coordinate and monitor integrated marketing campaigns in close collaboration with the Sales team and relevant external partners.
Product
Launches & Events Coordinate the planning and execution of product launches, marketing events, trade events and sales events in collaboration with agencies, distributors and the Sales team. In-Store & Out-of-Store Marketing Coordinate in-store and out-of-store marketing activities together with distributors and the Sales team. Support the implementation of Visual Merchandising guidelines and local retail activations.
Growth & Performance Marketing Monitor marketing performance and identify opportunities to increase brand awareness, engagement and lead generation. Analyze customer and market insights to propose new initiatives and improvements. Contribute to lead generation and customer engagement initiatives across digital and offline channels.
Support the measurement of marketing effectiveness and ROI through regular reporting and performance analysis. 3-5 years of experience in Marketing, Communication, Digital Marketing, or Trade Marketing role, preferably within the Construction, Building Materials, Industrial, or Distribution sectors. Bachelor's or Master's degree in Marketing, Business Administration, Economics,
Communication, Management Engineering, or a related field. Fluent in Italian and English, both written and spoken, German is considered a plus.
Experience managing social media channels, digital content, and marketing campaigns. Commercially minded, with a strong understanding of how marketing activities contribute to business growth and sales performance. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Arkema is a world leader in Innovative Materials for a Sustainable World with the ambition to become a pure Specialty Materials player. If you pursue excellence, love innovation and are inspired by challenges , we encourage you through to learn more about our values – Solidarity, Performance, Simplicity, Empowerment, and Inclusion – and how we concentrate on advances in bio-based and recyclable materials, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation. The right formula consists of our innovative and sustainable materials, and you.
The legal information below pertains specifically to positions posted in the United States , however we strive for diversity, equity and inclusion in all the countries that we hire.
Arkema
Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Marketing
Communications, Communications, Pre-Sales, Event Marketing, Marketing, Sales, Bilingual