Email & App Marketing Associate, Zappos
Zappos is looking for a detail?oriented and analytical Email & App Marketing Associate to support and further develop the global email and push notification program.
This role is critical to helping Zappos drive revenue growth and deliver a best?in?class customer marketing experience.
The Associate will provide technical expertise for the marketing team to enhance customer experiences using platforms such as Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications.
The position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms.
The Associate will partner with tech teams to provide recommendations for the marketing cloud platform and will be highly organized and able to thrive in a fast?paced environment.
Key Job ResponsibilitiesDaily Email CodingCode, build and test email communications and push notificationsSet up, test, QA and launch dynamic contentMonitor active campaigns daily and troubleshoot errorsDesign emails and fix issues utilizing HTML/CSS and marketing cloud developer toolsRefresh and modernize existing email templates on an ad?hoc basisManage calendar across multiple campaigns to ensure on?time delivery and progression of messagingExecute A/B tests to continuously improve performance across email and push notificationsServe as MC technical expert to optimize reporting, targeting, acquisition and retention opportunitiesPartner with the team to identify opportunities and new ideas for testing,
personalizing or launching new lifecycle campaigns to increase customer engagement and spendCollaborate with technical consultants in the development and integration of new applicationsTriggers and AutomationsImplement lifecycle marketing campaigns and journeysModify automations to improve personalization and further business needsOptimize automated segmentsEmail Database ManagementAnalyze campaign performance and suggest improvementsManage email database, including merge, purge, dedupe, append, etc.
Work with Data Engineers and vendors to ensure data synchronization with other related databasesWork with Tech and Data Engineers to ensure data synchronization between internal systems and SalesforceBasic Qualifications2+ years of professional non?internship marketing experience1+ years of Salesforce, Tableau, Vidyard, and Excel experience1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programsPreferred QualificationsExperience working with a major brand or entertainment company in project/production managementExperience using data visualization toolsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Salary ranges: USA, NY, New York – $66,** to $113,** USD annually; USA, WI, Madison – $59,** to $103,** USD annually.
Benefits:
Health insurance (medical, dental, vision, prescription, basic life & AD&D; insurance, and optional supplemental life plans), EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage; 401(k) matching; paid time off; and parental leave.
Learn more at .
#J-*-Ljbffr
This role is critical to helping Zappos drive revenue growth and deliver a best?in?class customer marketing experience.
The Associate will provide technical expertise for the marketing team to enhance customer experiences using platforms such as Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications.
The position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms.
The Associate will partner with tech teams to provide recommendations for the marketing cloud platform and will be highly organized and able to thrive in a fast?paced environment.
Key Job ResponsibilitiesDaily Email CodingCode, build and test email communications and push notificationsSet up, test, QA and launch dynamic contentMonitor active campaigns daily and troubleshoot errorsDesign emails and fix issues utilizing HTML/CSS and marketing cloud developer toolsRefresh and modernize existing email templates on an ad?hoc basisManage calendar across multiple campaigns to ensure on?time delivery and progression of messagingExecute A/B tests to continuously improve performance across email and push notificationsServe as MC technical expert to optimize reporting, targeting, acquisition and retention opportunitiesPartner with the team to identify opportunities and new ideas for testing,
personalizing or launching new lifecycle campaigns to increase customer engagement and spendCollaborate with technical consultants in the development and integration of new applicationsTriggers and AutomationsImplement lifecycle marketing campaigns and journeysModify automations to improve personalization and further business needsOptimize automated segmentsEmail Database ManagementAnalyze campaign performance and suggest improvementsManage email database, including merge, purge, dedupe, append, etc.
Work with Data Engineers and vendors to ensure data synchronization with other related databasesWork with Tech and Data Engineers to ensure data synchronization between internal systems and SalesforceBasic Qualifications2+ years of professional non?internship marketing experience1+ years of Salesforce, Tableau, Vidyard, and Excel experience1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programsPreferred QualificationsExperience working with a major brand or entertainment company in project/production managementExperience using data visualization toolsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Salary ranges: USA, NY, New York – $66,** to $113,** USD annually; USA, WI, Madison – $59,** to $103,** USD annually.
Benefits:
Health insurance (medical, dental, vision, prescription, basic life & AD&D; insurance, and optional supplemental life plans), EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage; 401(k) matching; paid time off; and parental leave.
Learn more at .
#J-*-Ljbffr