Crm Specialist
OverviewAs CRM Specialist in our Digital Business Team, you will drive CRM and loyalty initiatives across OVS brands and markets.
You'll plan multichannel campaigns to boost acquisition, engagement, retention, and customer value, while tailoring communications and loyalty materials.
You'll segment audiences, analyze performance, and translate insights into actionable CRM projects.
You'll collaborate with cross?functional teams to ensure successful CRM implementations and build capacity through training.
This role offers the chance to shape a scalable, data?driven customer experience in a dynamic fashion retail environment.
Retribuzione / BenefitsWellbeing & Parenting programs
Wellness area with free courses
Learning & Development opportunities
Company Cafeteria
25% discount on all brands
Flexible start times and lavoro da remoto options
ResponsabilitàContribute to CRM initiatives and loyalty program development across brands and markets
Plan and execute multichannel CRM activities to drive acquisition, engagement, retention, frequency and value
Develop personalized customer communications and loyalty materials
Create customer segmentation and targeting strategies based on profiles and lifecycle
Analyze customer data, campaign performance,
and CRM KPIs to identify opportunities and translate insights into actions
Maintain and improve customer database quality and enrichment
Collaborate with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams for CRM projects
Develop and deliver CRM and loyalty training for store and local teams
Requisiti fondamentaliSolid experience in CRM and loyalty programs, preferably in Retail or Fashion
Experience with multi-country projects and adapting CRM approaches to different markets
Proven experience with CRM platforms, preferably Salesforce Marketing Cloud and/or Service Cloud or equivalent
Hands-on analytics and reporting experience, preferably Google Looker or similar
Strong understanding of CRM, loyalty and Retail KPIs with ability to translate data into initiatives
Project management skills and ability to handle multiple projects and stakeholders
Strong digital mindset and innovation orientation
Excellent communication and presentation skills
Team player able to work with cross-functional and international teams
communication
team orientation
presentation skills
Salesforce Marketing Cloud and/or Service Cloud
Google Looker or similar analytics tools
CRM KPIs and analytics
You'll plan multichannel campaigns to boost acquisition, engagement, retention, and customer value, while tailoring communications and loyalty materials.
You'll segment audiences, analyze performance, and translate insights into actionable CRM projects.
You'll collaborate with cross?functional teams to ensure successful CRM implementations and build capacity through training.
This role offers the chance to shape a scalable, data?driven customer experience in a dynamic fashion retail environment.
Retribuzione / BenefitsWellbeing & Parenting programs
Wellness area with free courses
Learning & Development opportunities
Company Cafeteria
25% discount on all brands
Flexible start times and lavoro da remoto options
ResponsabilitàContribute to CRM initiatives and loyalty program development across brands and markets
Plan and execute multichannel CRM activities to drive acquisition, engagement, retention, frequency and value
Develop personalized customer communications and loyalty materials
Create customer segmentation and targeting strategies based on profiles and lifecycle
Analyze customer data, campaign performance,
and CRM KPIs to identify opportunities and translate insights into actions
Maintain and improve customer database quality and enrichment
Collaborate with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams for CRM projects
Develop and deliver CRM and loyalty training for store and local teams
Requisiti fondamentaliSolid experience in CRM and loyalty programs, preferably in Retail or Fashion
Experience with multi-country projects and adapting CRM approaches to different markets
Proven experience with CRM platforms, preferably Salesforce Marketing Cloud and/or Service Cloud or equivalent
Hands-on analytics and reporting experience, preferably Google Looker or similar
Strong understanding of CRM, loyalty and Retail KPIs with ability to translate data into initiatives
Project management skills and ability to handle multiple projects and stakeholders
Strong digital mindset and innovation orientation
Excellent communication and presentation skills
Team player able to work with cross-functional and international teams
communication
team orientation
presentation skills
Salesforce Marketing Cloud and/or Service Cloud
Google Looker or similar analytics tools
CRM KPIs and analytics