Digital Marketing Automation
pDocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.
/p pWe're looking for an Digital Marketing Automation to join our Marketing team.
You'll run inbound and paid campaigns aimed at doctors/clinics, turning our database and digital channels into a steady flow of qualified leads.
/p h3What You'll Do /h3 ul liExecute and optimize our B2B inbound strategy, using our database to generate MQLs/qualified contacts at every stage of the lifecycle; /li liRun and monitor email and WhatsApp campaigns and build automation flows that create a great customer experience /li liAnalyze campaign data to understand which channels bring MQLs and how they convert /li liOptimize forms, landing pages and CTAs to improve conversion, and test new lead generation channels /li liSupport the content marketing strategy and collaborate with Global Marketing to deliver on time /li liWork closely with the paid team to align audiences,
messages and landing pages and maximize MQLs /li /ul h3What Success Looks Like /h3 ul liDelivering MQLs in line with budget /li liWorking with Sales to reach inbound MRR goals /li liImproving MQL volume, MQL?SQL conversion and campaign engagement /li /ul h3What We're Looking For /h3 ul li2-4 years of experience in B2B digital marketing, ideally in lead generation /li liHands-on experience with inbound campaigns (email, WhatsApp, automation); knowledge of paid channels (Meta, Google Ads) is a big plus /li liA data-driven mindset: you turn campaign data into optimizations /li liAbility to deliver quality work at a fast pace, with proactivity and ownership /li liHubSpot and/or Salesforce knowledge /li liGood collaboration skills with content, paid, events and sales /li liGood English for an international environment /li /ul h3Nice to have /h3 ul liExperience with Jira or similar tools /li liCross-cultural communication skills /li /ul h3Additional Information /h3 ul liWorking in hyper-growing company within an international environment /li liCompensation range *****K /li liSmart Working 50% /li liTicket restaurant 10 Euro/Day /li liWelfare up to € 1,200 for you and your family /li liHealth insurance to take care of your health /li liSelf-care platform: Access the Mental Well-being Ifeel platform because we believe mental health comes first /li /ul #J-*****-Ljbffr
/p pWe're looking for an Digital Marketing Automation to join our Marketing team.
You'll run inbound and paid campaigns aimed at doctors/clinics, turning our database and digital channels into a steady flow of qualified leads.
/p h3What You'll Do /h3 ul liExecute and optimize our B2B inbound strategy, using our database to generate MQLs/qualified contacts at every stage of the lifecycle; /li liRun and monitor email and WhatsApp campaigns and build automation flows that create a great customer experience /li liAnalyze campaign data to understand which channels bring MQLs and how they convert /li liOptimize forms, landing pages and CTAs to improve conversion, and test new lead generation channels /li liSupport the content marketing strategy and collaborate with Global Marketing to deliver on time /li liWork closely with the paid team to align audiences,
messages and landing pages and maximize MQLs /li /ul h3What Success Looks Like /h3 ul liDelivering MQLs in line with budget /li liWorking with Sales to reach inbound MRR goals /li liImproving MQL volume, MQL?SQL conversion and campaign engagement /li /ul h3What We're Looking For /h3 ul li2-4 years of experience in B2B digital marketing, ideally in lead generation /li liHands-on experience with inbound campaigns (email, WhatsApp, automation); knowledge of paid channels (Meta, Google Ads) is a big plus /li liA data-driven mindset: you turn campaign data into optimizations /li liAbility to deliver quality work at a fast pace, with proactivity and ownership /li liHubSpot and/or Salesforce knowledge /li liGood collaboration skills with content, paid, events and sales /li liGood English for an international environment /li /ul h3Nice to have /h3 ul liExperience with Jira or similar tools /li liCross-cultural communication skills /li /ul h3Additional Information /h3 ul liWorking in hyper-growing company within an international environment /li liCompensation range *****K /li liSmart Working 50% /li liTicket restaurant 10 Euro/Day /li liWelfare up to € 1,200 for you and your family /li liHealth insurance to take care of your health /li liSelf-care platform: Access the Mental Well-being Ifeel platform because we believe mental health comes first /li /ul #J-*****-Ljbffr