Media Planning Manager
For advertising agency, we're looking for Head of AdTech & Media.This role combines media strategy, planning, and digital activation, with the objective ofstrengthening in-house capabilities (fully owning media planning and buying across off lineand digital channels), driving consistent, data-driven media performance.Key Responsibilities1.
Media Strategy & Planning : Media Lead media strategy and planning across allchannels (offline & digital)2.
Digital Activation & AdTech Oversight : Oversee digital activation, includingprogrammatic, paid social, and search3.
Performance & KPI Management: Define and manage KPI frameworks, reporting,and performance & programmatic optimization4.
Brand & performance Alignment: Ensure alignment between brand andperformance objectives5.
Client Stakeholder Management: Act as a senior point of contact for clientstakeholdersPartner& Vendor Management:
Manage external partners and vendorsTeam Leadership & Organization: Operate team under the position by leading theMedia and AdTech, ensuring clear roles and responsibilitiesRequired Experience? *+ years in Media, Digital media, AdTech, Programmatic.
? Strong experience across media strategy, planning, and digital buying? Experience managing integrated media teams or capabilities? Solid understanding of data, performance marketing, and analytics? Experience working with large-scale media budgets? Strategic and hands-on when needed? Comfortable working across media, data, and technology? Able to bring structure and clarity to complex environmentsRange *K + 10% premio+ 400€ welfare + ticket restaurant 12€.
Livello Quadro.
CCNL Commercio.Location: Milano.Hybrid Mode.
Media Strategy & Planning : Media Lead media strategy and planning across allchannels (offline & digital)2.
Digital Activation & AdTech Oversight : Oversee digital activation, includingprogrammatic, paid social, and search3.
Performance & KPI Management: Define and manage KPI frameworks, reporting,and performance & programmatic optimization4.
Brand & performance Alignment: Ensure alignment between brand andperformance objectives5.
Client Stakeholder Management: Act as a senior point of contact for clientstakeholdersPartner& Vendor Management:
Manage external partners and vendorsTeam Leadership & Organization: Operate team under the position by leading theMedia and AdTech, ensuring clear roles and responsibilitiesRequired Experience? *+ years in Media, Digital media, AdTech, Programmatic.
? Strong experience across media strategy, planning, and digital buying? Experience managing integrated media teams or capabilities? Solid understanding of data, performance marketing, and analytics? Experience working with large-scale media budgets? Strategic and hands-on when needed? Comfortable working across media, data, and technology? Able to bring structure and clarity to complex environmentsRange *K + 10% premio+ 400€ welfare + ticket restaurant 12€.
Livello Quadro.
CCNL Commercio.Location: Milano.Hybrid Mode.