Marketing Automation Specialist
ph3Job Description /h3 pAt /p h3Job Description /h3 pAt EF Language Abroad, we believe that the world is better when people try to understand one another.
Since **, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.
We offer
immersive language courses and programs across different languages, in the countries where they're spoken.
Our global staff help students develop the language skills they need to achieve their dreams.
This isn't your average job.
Neither are the people who thrive here.
You're analytical, detail-obsessed, and energized by turning data into action.
You thrive in a fast-moving environment, love building systems that work while you sleep, and want a role where your technical skills have a real, measurable impact on the business.
If you're ready to own customer lifecycle communications end-to-end and push the boundaries of what CRM automation can do, keep reading.
/p h3The Role /h3 pWe are looking for a bMarketing Automation Specialist /b to join our Marketing team and take full ownership of our CRM and customer lifecycle communications.
This is a key role within the marketing team, responsible for building, managing and optimizing automated customer journeys across multiple touchpoints — including Email, WhatsApp, SMS and other owned channels.
Working closely with Marketing and Sales, you will design personalized customer experiences that support every stage of the customer lifecycle: from lead generation and nurturing, through booking, pre-departure, in-destination communications, referrals, returners and cross-selling.
We are looking for a proactive, detail-oriented individual with strong technical and analytical skills, who enjoys improving processes,
testing new ideas and delivering measurable business results through automation.
/p h3What You'll Do /h3 ul liBuild and manage automated journeys: Design, build and optimize customer journeys across Email, WhatsApp, SMS and other CRM channels using Salesforce Marketing Cloud /li liOwn the copy: Write and optimize customer-facing communications ensuring consistency with EF's tone of voice and brand guidelines across all channels /li liDrive lifecycle marketing: Own communications from lead generation through booking, pre-departure, in-destination engagement, post-travel and alumni touchpoints /li liPersonalize at scale: Create audience segmentation and tailored customer experiences based on behavior, demographics and lifecycle stage /li liCollaborate cross-functionally: Coordinate with Marketing, Sales and Product teams to deliver integrated customer journeys across multiple languages /li liExecute with precision: Manage campaign execution, quality assurance, testing and performance monitoring end-to-end /li liOptimize continuously: Improve customer journeys through A/B testing, reporting and data-driven analysis /li liKeep it clean and compliant: Ensure CRM best practices, data quality and GDPR compliance at all times /li liSpot new opportunities: Identify automation opportunities to improve customer experience,
operational efficiency and business performance /li /ul h3Who You Are /h3 ul li2+ years of experience in Marketing Automation, CRM or Lifecycle Marketing /li liExcellent copywriting skills with the ability to adapt messaging across different channels and audiences /li liStrong written communication skills with exceptional attention to tone, clarity and customer experience /li liExperience with Salesforce Marketing Cloud (Journey Builder, Content Builder and Automation Studio preferred) /li liSolid experience building automated customer journeys and audience segmentation /li liGood knowledge of SQL for audience creation and data analysis /li liBasic HTML/CSS knowledge for email editing is a plus /li liUnderstanding of CRM data models, relational databases and customer data flows /li liKnowledge of dynamic content and personalization — AMPScript is a definite plus /li liStrong project management and organizational skills /li liAnalytical mindset with a KPI-driven approach /li liExcellent attention to detail and commitment to flawless execution /li liFluent in English, both written and spoken /li liAdditional languages?
A definite advantage in our multicultural environment /li /ul h3Why EF — and Why Now /h3 ul liBase
salary:
€*
* – €***
* gross per year (RAL), in accordance with CCNL Commercio, commensurate with experience /li liCareer advancement opportunities within our global organization /li liFriendly and international environment at a centrally located office /li liDaily awesomeness and monthly happy hours /li liYearly trips and sponsored sport events /li liRegular trainings, training trips as well as employee events and kick-offs /li liFree EF Hello Premium App — keep levelling up your own language skills /li liStaff discounts on EF programs — travel and study at a fraction of the cost /li liGlobal partner
Since **, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.
We offer
immersive language courses and programs across different languages, in the countries where they're spoken.
Our global staff help students develop the language skills they need to achieve their dreams.
This isn't your average job.
Neither are the people who thrive here.
You're analytical, detail-obsessed, and energized by turning data into action.
You thrive in a fast-moving environment, love building systems that work while you sleep, and want a role where your technical skills have a real, measurable impact on the business.
If you're ready to own customer lifecycle communications end-to-end and push the boundaries of what CRM automation can do, keep reading.
/p h3The Role /h3 pWe are looking for a bMarketing Automation Specialist /b to join our Marketing team and take full ownership of our CRM and customer lifecycle communications.
This is a key role within the marketing team, responsible for building, managing and optimizing automated customer journeys across multiple touchpoints — including Email, WhatsApp, SMS and other owned channels.
Working closely with Marketing and Sales, you will design personalized customer experiences that support every stage of the customer lifecycle: from lead generation and nurturing, through booking, pre-departure, in-destination communications, referrals, returners and cross-selling.
We are looking for a proactive, detail-oriented individual with strong technical and analytical skills, who enjoys improving processes,
testing new ideas and delivering measurable business results through automation.
/p h3What You'll Do /h3 ul liBuild and manage automated journeys: Design, build and optimize customer journeys across Email, WhatsApp, SMS and other CRM channels using Salesforce Marketing Cloud /li liOwn the copy: Write and optimize customer-facing communications ensuring consistency with EF's tone of voice and brand guidelines across all channels /li liDrive lifecycle marketing: Own communications from lead generation through booking, pre-departure, in-destination engagement, post-travel and alumni touchpoints /li liPersonalize at scale: Create audience segmentation and tailored customer experiences based on behavior, demographics and lifecycle stage /li liCollaborate cross-functionally: Coordinate with Marketing, Sales and Product teams to deliver integrated customer journeys across multiple languages /li liExecute with precision: Manage campaign execution, quality assurance, testing and performance monitoring end-to-end /li liOptimize continuously: Improve customer journeys through A/B testing, reporting and data-driven analysis /li liKeep it clean and compliant: Ensure CRM best practices, data quality and GDPR compliance at all times /li liSpot new opportunities: Identify automation opportunities to improve customer experience,
operational efficiency and business performance /li /ul h3Who You Are /h3 ul li2+ years of experience in Marketing Automation, CRM or Lifecycle Marketing /li liExcellent copywriting skills with the ability to adapt messaging across different channels and audiences /li liStrong written communication skills with exceptional attention to tone, clarity and customer experience /li liExperience with Salesforce Marketing Cloud (Journey Builder, Content Builder and Automation Studio preferred) /li liSolid experience building automated customer journeys and audience segmentation /li liGood knowledge of SQL for audience creation and data analysis /li liBasic HTML/CSS knowledge for email editing is a plus /li liUnderstanding of CRM data models, relational databases and customer data flows /li liKnowledge of dynamic content and personalization — AMPScript is a definite plus /li liStrong project management and organizational skills /li liAnalytical mindset with a KPI-driven approach /li liExcellent attention to detail and commitment to flawless execution /li liFluent in English, both written and spoken /li liAdditional languages?
A definite advantage in our multicultural environment /li /ul h3Why EF — and Why Now /h3 ul liBase
salary:
€*
* – €***
* gross per year (RAL), in accordance with CCNL Commercio, commensurate with experience /li liCareer advancement opportunities within our global organization /li liFriendly and international environment at a centrally located office /li liDaily awesomeness and monthly happy hours /li liYearly trips and sponsored sport events /li liRegular trainings, training trips as well as employee events and kick-offs /li liFree EF Hello Premium App — keep levelling up your own language skills /li liStaff discounts on EF programs — travel and study at a fraction of the cost /li liGlobal partner