Strategic Marketing & Business Development Manager
About MyLime
MyLime is an international technology company specializing in Digital Product Passports (DPP), digital identities, blockchain-based traceability and innovative digital solutions.
We collaborate with brands across automotive, mobility, fashion, luxury and industrial sectors, connecting physical products with their digital identities and creating new opportunities for transparency, compliance and customer engagement.
As we strengthen our international presence, we are looking for a Strategic Marketing & Business Development Manager who combines creativity, strategic thinking, outstanding communication skills and strong execution capabilities.
The Role
We are looking for someone who can transform strategic ideas into concrete actions and measurable results.
Working directly with the CEO and collaborating with our international team, you will play a central role in developing MyLime's brand positioning, digital marketing initiatives, business relationships and commercial opportunities.
This is not a traditional marketing or social media position.
You will be expected to understand the bigger picture, take ownership of projects and independently manage their execution, from initial concept to final delivery.
The ideal candidate combines strong communication and interpersonal skills with a hands-on, entrepreneurial mindset and confidence in using AI-powered tools.
Key Responsibilities
Strategic Marketing, SEO & GEO
- Develop and execute MyLime's marketing and digital communication strategy.
- Manage corporate social media channels, with a strong focus on LinkedIn.
- Improve website visibility through Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).
- Develop industry-specific content, landing pages, newsletters and digital campaigns.
- Identify relevant market trends, industry developments and communication opportunities.
- Monitor marketing performance, engagement, organic traffic and qualified lead generation.
AI-Powered Content & Business Materials
- Use AI tools to support research, content creation, prospecting, presentations and workflow automation.
- Create, customize and continuously improve commercial presentations, pitch decks and proposals for different industries and prospective clients.
- Translate technical concepts into clear, engaging and visually compelling materials.
- Identify opportunities to automate repetitive marketing and business development activities.
- Ensure the quality, accuracy and consistency of AI-assisted outputs.
Business Development & Client Relationships
- Independently conduct introductory meetings,
discovery calls and initial product presentations with prospective clients.
- Communicate MyLime's value proposition confidently in Italian and English.
- Proactively contact prospective customers, partners and relevant industry stakeholders.
- Qualify commercial opportunities, understand customer needs and coordinate follow-up activities.
- Collaborate with Sales and Product teams to prepare tailored presentations and client-facing materials.
- Develop relationships with existing customers to create testimonials, case studies and co-marketing opportunities.
International Events, Trade Shows & Webinars
- Plan and coordinate MyLime's participation in national and international trade shows, conferences and networking events.
- Organize webinars, workshops and online presentations, including content, speakers, invitations and follow-up activities.
- Manage event logistics, promotional materials, meeting schedules and communication campaigns.
- Represent MyLime during selected events and business meetings.
- Coordinate pre-event outreach and post-event follow-ups to maximize business opportunities.
Public Relations & Brand Positioning
- Build and manage relationships with PR agencies, journalists, press offices and industry publications.
- Coordinate press releases, interviews, editorial opportunities and media communications.
- Identify relevant awards, conferences, podcasts and speaking opportunities.
- Develop compelling customer success stories and joint communication initiatives.
- Strengthen MyLime's visibility and positioning within the international technology and innovation ecosystem.
CEO Communications & Strategic Initiatives
- Work directly with the CEO to develop personal branding and thought leadership initiatives.
- Support executive LinkedIn communications, articles, interviews, presentations and public speaking engagements.
- Prepare customized materials for strategic meetings, investors, customers and partners.
- Translate high-level ideas and discussions into actionable projects with clear priorities, ownership and deadlines.
- Proactively manage communication initiatives and follow-ups, ensuring effective execution even when the CEO is traveling internationally.
Who We're Looking For
- 3–5+ years of professional experience in B2B marketing, strategic communications, growth marketing, business development or related roles.
- Excellent English (C1 or above) and fluent Italian, both written and spoken.
- Outstanding verbal communication, storytelling and presentation skills.
- Practical knowledge of SEO, GEO, digital marketing and social media strategy.
- Advanced familiarity with AI tools for content production, research, presentation development and workflow optimization.
- Strong ability to develop high-quality commercial presentations and tailor them to specific clients and industries.
- Confidence in conducting introductory business meetings and presenting technological solutions to international stakeholders.
- Excellent organizational skills, attention to detail and the ability to coordinate multiple initiatives.
- Experience with CRM systems, analytics tools and marketing automation.
- Background in technology, SaaS, innovation or international B2B environments is highly appreciated.
- Availability to work regularly from our Cremona office and travel nationally and internationally when required.
The Mindset We're Looking For
We value people who can think independently and make things happen.
We are looking for someone who listens carefully, quickly understands strategic objectives and knows how to translate them into practical execution.
Someone who can take an initial idea, research the context, structure an action plan, involve the right people and deliver results without requiring constant supervision.
You should be comfortable working directly with a founder, managing competing priorities and proactively identifying opportunities for improvement.
We value intellectual curiosity, excellent judgment, resourcefulness, creativity and accountability.
You don't just understand what needs to be done. You make it happen.
What We Offer
- Direct collaboration with MyLime's CEO and international leadership team.
- A key role in shaping the company's marketing, communications and business development activities.
- Exposure to international clients, strategic partners and innovative technology projects.
- Opportunities to participate in conferences, networking events and international trade shows.
- Significant autonomy, responsibility and opportunities for professional growth.
- An office-first working environment in Cremona, with flexibility for remote collaboration and business travel.
- Competitive compensation aligned with experience and responsibilities, with potential performance-based incentives.
MyLime is an international technology company specializing in Digital Product Passports (DPP), digital identities, blockchain-based traceability and innovative digital solutions.
We collaborate with brands across automotive, mobility, fashion, luxury and industrial sectors, connecting physical products with their digital identities and creating new opportunities for transparency, compliance and customer engagement.
As we strengthen our international presence, we are looking for a Strategic Marketing & Business Development Manager who combines creativity, strategic thinking, outstanding communication skills and strong execution capabilities.
The Role
We are looking for someone who can transform strategic ideas into concrete actions and measurable results.
Working directly with the CEO and collaborating with our international team, you will play a central role in developing MyLime's brand positioning, digital marketing initiatives, business relationships and commercial opportunities.
This is not a traditional marketing or social media position.
You will be expected to understand the bigger picture, take ownership of projects and independently manage their execution, from initial concept to final delivery.
The ideal candidate combines strong communication and interpersonal skills with a hands-on, entrepreneurial mindset and confidence in using AI-powered tools.
Key Responsibilities
Strategic Marketing, SEO & GEO
- Develop and execute MyLime's marketing and digital communication strategy.
- Manage corporate social media channels, with a strong focus on LinkedIn.
- Improve website visibility through Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).
- Develop industry-specific content, landing pages, newsletters and digital campaigns.
- Identify relevant market trends, industry developments and communication opportunities.
- Monitor marketing performance, engagement, organic traffic and qualified lead generation.
AI-Powered Content & Business Materials
- Use AI tools to support research, content creation, prospecting, presentations and workflow automation.
- Create, customize and continuously improve commercial presentations, pitch decks and proposals for different industries and prospective clients.
- Translate technical concepts into clear, engaging and visually compelling materials.
- Identify opportunities to automate repetitive marketing and business development activities.
- Ensure the quality, accuracy and consistency of AI-assisted outputs.
Business Development & Client Relationships
- Independently conduct introductory meetings,
discovery calls and initial product presentations with prospective clients.
- Communicate MyLime's value proposition confidently in Italian and English.
- Proactively contact prospective customers, partners and relevant industry stakeholders.
- Qualify commercial opportunities, understand customer needs and coordinate follow-up activities.
- Collaborate with Sales and Product teams to prepare tailored presentations and client-facing materials.
- Develop relationships with existing customers to create testimonials, case studies and co-marketing opportunities.
International Events, Trade Shows & Webinars
- Plan and coordinate MyLime's participation in national and international trade shows, conferences and networking events.
- Organize webinars, workshops and online presentations, including content, speakers, invitations and follow-up activities.
- Manage event logistics, promotional materials, meeting schedules and communication campaigns.
- Represent MyLime during selected events and business meetings.
- Coordinate pre-event outreach and post-event follow-ups to maximize business opportunities.
Public Relations & Brand Positioning
- Build and manage relationships with PR agencies, journalists, press offices and industry publications.
- Coordinate press releases, interviews, editorial opportunities and media communications.
- Identify relevant awards, conferences, podcasts and speaking opportunities.
- Develop compelling customer success stories and joint communication initiatives.
- Strengthen MyLime's visibility and positioning within the international technology and innovation ecosystem.
CEO Communications & Strategic Initiatives
- Work directly with the CEO to develop personal branding and thought leadership initiatives.
- Support executive LinkedIn communications, articles, interviews, presentations and public speaking engagements.
- Prepare customized materials for strategic meetings, investors, customers and partners.
- Translate high-level ideas and discussions into actionable projects with clear priorities, ownership and deadlines.
- Proactively manage communication initiatives and follow-ups, ensuring effective execution even when the CEO is traveling internationally.
Who We're Looking For
- 3–5+ years of professional experience in B2B marketing, strategic communications, growth marketing, business development or related roles.
- Excellent English (C1 or above) and fluent Italian, both written and spoken.
- Outstanding verbal communication, storytelling and presentation skills.
- Practical knowledge of SEO, GEO, digital marketing and social media strategy.
- Advanced familiarity with AI tools for content production, research, presentation development and workflow optimization.
- Strong ability to develop high-quality commercial presentations and tailor them to specific clients and industries.
- Confidence in conducting introductory business meetings and presenting technological solutions to international stakeholders.
- Excellent organizational skills, attention to detail and the ability to coordinate multiple initiatives.
- Experience with CRM systems, analytics tools and marketing automation.
- Background in technology, SaaS, innovation or international B2B environments is highly appreciated.
- Availability to work regularly from our Cremona office and travel nationally and internationally when required.
The Mindset We're Looking For
We value people who can think independently and make things happen.
We are looking for someone who listens carefully, quickly understands strategic objectives and knows how to translate them into practical execution.
Someone who can take an initial idea, research the context, structure an action plan, involve the right people and deliver results without requiring constant supervision.
You should be comfortable working directly with a founder, managing competing priorities and proactively identifying opportunities for improvement.
We value intellectual curiosity, excellent judgment, resourcefulness, creativity and accountability.
You don't just understand what needs to be done. You make it happen.
What We Offer
- Direct collaboration with MyLime's CEO and international leadership team.
- A key role in shaping the company's marketing, communications and business development activities.
- Exposure to international clients, strategic partners and innovative technology projects.
- Opportunities to participate in conferences, networking events and international trade shows.
- Significant autonomy, responsibility and opportunities for professional growth.
- An office-first working environment in Cremona, with flexibility for remote collaboration and business travel.
- Competitive compensation aligned with experience and responsibilities, with potential performance-based incentives.