Brand Manager - Digital Content & Channels (europe)
Overview As Digital Brand Manager at Haier Europe, you will steer the consumer brand strategy for Europe in a digital-first, media-driven ecosystem. You will shape brand thinking, produce digital assets, and coordinate cross-market execution with internal teams and external agencies. The role combines brand management with content production and performance analytics to drive familiarity, consideration, and sell-out.
You will work closely with cross-functional partners to deliver cohesive, data-informed brand experiences at scale.
Responsabilità
Deploy a consistent, consumer-relevant Brand strategy across Local Markets and Product Lines Translate strategy into digital-native creative concepts in collaboration with HQ Lead production of brand assets and cross-category digital content, ensuring coherence across concepts, media, and execution Manage planning and execution from concept to delivery,
including Shooting Coordinator Coordinate with internal teams to ensure integrated brand execution across touchpoints Lead Creative Agencies and plan content production aligned with local market needs Monitor data, insights, and performance metrics (including ROI) to optimize impact Foster a contemporary, digital-savvy, data-informed brand culture Requisiti fondamentali Deep understanding of media and digital media planning Digital-first mindset with expertise in digital channels and innovation Hands-on experience with digital formats, content production, and coordinating multiple agencies University degree Consolidated Brand/Marketing Management experience with digital content execution Experience managing and growing junior resources Italian language proficiency and fluent English (written and spoken) Cross-functional collaboration Pragmatic and execution-oriented Proactive and self-driven Analytical mindset with ability to translate data into action Experience with content production and campaign execution Ability to interpret consumer insights for action
You will work closely with cross-functional partners to deliver cohesive, data-informed brand experiences at scale.
Responsabilità
Deploy a consistent, consumer-relevant Brand strategy across Local Markets and Product Lines Translate strategy into digital-native creative concepts in collaboration with HQ Lead production of brand assets and cross-category digital content, ensuring coherence across concepts, media, and execution Manage planning and execution from concept to delivery,
including Shooting Coordinator Coordinate with internal teams to ensure integrated brand execution across touchpoints Lead Creative Agencies and plan content production aligned with local market needs Monitor data, insights, and performance metrics (including ROI) to optimize impact Foster a contemporary, digital-savvy, data-informed brand culture Requisiti fondamentali Deep understanding of media and digital media planning Digital-first mindset with expertise in digital channels and innovation Hands-on experience with digital formats, content production, and coordinating multiple agencies University degree Consolidated Brand/Marketing Management experience with digital content execution Experience managing and growing junior resources Italian language proficiency and fluent English (written and spoken) Cross-functional collaboration Pragmatic and execution-oriented Proactive and self-driven Analytical mindset with ability to translate data into action Experience with content production and campaign execution Ability to interpret consumer insights for action