Growth Marketing Specialist
pAt Scalapay, we’re shaping a bculture /b with high standards, independent and critical thought, binnovation, ownership, and continuous learning /b. We operate in a bfast-moving, tech-driven environment /b, and we’re looking for people who bthrive in change, think boldly, and take initiative. /b /p pIf you’re ready to bput your potential to the test /b in a hiring process designed to spotlight exceptional talent, this is your chance to stand out and grow bwith one of Europe’s most ambitious fintech teams /b. /p p#MakeItHappen #PlayAsATeam #StayCurious #FocusOnCustomer. /p h3THE MISSION /h3 pWe are looking for a Growth Marketing Specialist to join our Growth Marketing team and work with the Head of Growth on a large and growing paid acquisition budget on Google Ads and Meta Ads. It covers B2B merchant acquisition across Italy, Spain, France, and Portugal, and B2C acquisition, with a growing focus on our subscription product. /p pAn external agency runs campaign execution on our instructions. Your job is what an agency can't do from the outside: set the objectives, read the acquisition flows, decide what to change, and connect paid results to business results. You will be the internal reference for paid acquisition across Product, Data, and the marketing team, in a company where priorities change fast. /p h3KEY RESPONSIBILITIES /h3 ul liWork with the Head of Growth on budget, objectives, and allocation across funnels and markets, direct the agency, and run the optimization loop. /li liDesign and run a structured creative testing program, from hypothesis to concept (briefed or prototyped with AI) to result. /li liBuild, test, and optimize landing pages, with A/B tests across the funnels. /li liOwn acquisition tracking and HubSpot acquisition flows, working with Product and Data to fix issues and track new events. /li liAdvise the internal marketing team on paid support for their projects and turn their requests into briefs for the agency.
/li liConnect campaigns to business results beyond the ad platforms: merchants live and transacting, subscribers who stay, contribution margin. /li /ul h3WHO WE ARE LOOKING FOR /h3 h3Experience Background /h3 ul li2-4 years of experience in growth marketing, performance marketing, or demand generation. /li liExperience on B2B acquisition funnels, following leads through to closed deals; B2C acquisition experience is a strong plus. /li liProven hands-on experience building, launching, and optimizing campaigns on Google Ads and Meta Ads, ideally on a total annual budget of at least EUR 500K. /li liExperience directing an external media agency. /li liWorking experience with a CRM (HubSpot strongly preferred). /li /ul h3Technical Skills /h3 ul liGoogle Ads Meta Ads: conversion events, pixel/CAPI, optimization signals, attribution, and tracking with Google Tag Manager or similar. /li liCreative testing and A/B testing: test design, statistical significance, reading results beyond CTR. /li liAnalytics: confidence with at least one platform (Amplitude, Google Analytics, HubSpot Analytics), AI-assisted data analysis, and funnel economics (conversion rates, acquisition cost, payback). /li liAI/LLM Tools: hands-on use of advanced LLM tools (e.g., Claude Code, Codex) to build landing pages, scripts, automations, and analyses. You should be able to show us something you built in the last few months. /li /ul h3Mindset /h3 ul liConversion- and value-oriented: you judge campaigns by business outcomes, not engagement metrics.
/li liCritical thinker: you investigate when something doesn't add up, including what the agency proposes. /li liAutonomous: you get up to speed fast, make reasoned assumptions when information is missing, and revise them when the facts change. /li liClear communicator in Italian and English, comfortable being the link between teams. /li /ul h3Nice to have /h3 ul liExperience in fintech, payments, or e-commerce. /li liExperience acquiring users for a subscription product. /li liA basic understanding of how a data warehouse is structured. /li /ul h3WHY YOU SHOULD JOIN SCALAPAY /h3 ul liAttractive packages based on skills and experience.For this position, our salary band is 36.000 - 48.000 gross annual. /li liYour analysis turns into decisions, and you see the results. /li liExposure to a full budget management, from approval to portfolio performance. /li liA technical environment: you work close to the decision engine and the data pipelines, not only on their outputs. /li /ul h3OUR HIRING PROCESS /h3 ul liAn initial chat with our Talent team /li liAn interview with the Hiring Manager, to dive into your experience and understand your motivation /li liA case study with the Hiring Manager and other stakeholders from the Marketing team. /li /ul pbSuper Pro tip: /b we know that application processes can be scary and frustrating but… we look for talent, not people that tick all our boxes. /p pPlease note that only candidates with a legal working status in Italy will be considered as we do not provide any sponsorship. Are you currently legally able to work in Italy? /p pWe're lucky to receive a lot of CVs so we pay a lot of attention to what you share here: this is your chance to stand out with evidence, proof points and numbers /p pAs per our smartworking policy, a minimum of 3 office days are required, while the other 2 can be worked remotely. /p #J-18808-Ljbffr
/li liConnect campaigns to business results beyond the ad platforms: merchants live and transacting, subscribers who stay, contribution margin. /li /ul h3WHO WE ARE LOOKING FOR /h3 h3Experience Background /h3 ul li2-4 years of experience in growth marketing, performance marketing, or demand generation. /li liExperience on B2B acquisition funnels, following leads through to closed deals; B2C acquisition experience is a strong plus. /li liProven hands-on experience building, launching, and optimizing campaigns on Google Ads and Meta Ads, ideally on a total annual budget of at least EUR 500K. /li liExperience directing an external media agency. /li liWorking experience with a CRM (HubSpot strongly preferred). /li /ul h3Technical Skills /h3 ul liGoogle Ads Meta Ads: conversion events, pixel/CAPI, optimization signals, attribution, and tracking with Google Tag Manager or similar. /li liCreative testing and A/B testing: test design, statistical significance, reading results beyond CTR. /li liAnalytics: confidence with at least one platform (Amplitude, Google Analytics, HubSpot Analytics), AI-assisted data analysis, and funnel economics (conversion rates, acquisition cost, payback). /li liAI/LLM Tools: hands-on use of advanced LLM tools (e.g., Claude Code, Codex) to build landing pages, scripts, automations, and analyses. You should be able to show us something you built in the last few months. /li /ul h3Mindset /h3 ul liConversion- and value-oriented: you judge campaigns by business outcomes, not engagement metrics.
/li liCritical thinker: you investigate when something doesn't add up, including what the agency proposes. /li liAutonomous: you get up to speed fast, make reasoned assumptions when information is missing, and revise them when the facts change. /li liClear communicator in Italian and English, comfortable being the link between teams. /li /ul h3Nice to have /h3 ul liExperience in fintech, payments, or e-commerce. /li liExperience acquiring users for a subscription product. /li liA basic understanding of how a data warehouse is structured. /li /ul h3WHY YOU SHOULD JOIN SCALAPAY /h3 ul liAttractive packages based on skills and experience.For this position, our salary band is 36.000 - 48.000 gross annual. /li liYour analysis turns into decisions, and you see the results. /li liExposure to a full budget management, from approval to portfolio performance. /li liA technical environment: you work close to the decision engine and the data pipelines, not only on their outputs. /li /ul h3OUR HIRING PROCESS /h3 ul liAn initial chat with our Talent team /li liAn interview with the Hiring Manager, to dive into your experience and understand your motivation /li liA case study with the Hiring Manager and other stakeholders from the Marketing team. /li /ul pbSuper Pro tip: /b we know that application processes can be scary and frustrating but… we look for talent, not people that tick all our boxes. /p pPlease note that only candidates with a legal working status in Italy will be considered as we do not provide any sponsorship. Are you currently legally able to work in Italy? /p pWe're lucky to receive a lot of CVs so we pay a lot of attention to what you share here: this is your chance to stand out with evidence, proof points and numbers /p pAs per our smartworking policy, a minimum of 3 office days are required, while the other 2 can be worked remotely. /p #J-18808-Ljbffr