Senior Associate Activation Linear Planning

Pubblicato il 07-11-2026 · WPP · Roma

pAbout wpp media wpp is the trusted growth partner for the world’s leading brands. with exceptional talent, trusted data and intelligence and world-class partnerships, all united by our pioneering agentic marketing platform wpp open, we help clients navigate change, capture opportunity and deliver transformational growth. /ph3Role summary and impact /h3pThe senior associate activation linear planning independently manages the planning, implementation and optimisation of standard offline media campaigns across tv, print and radio. The role ensures accurate delivery, budget control and reporting, translating campaign data into tactical recommendations and supporting junior team members. /ph3Key responsibilities /h3ulliindependently develop and implement offline media plans across tv, print and radio based on agreed objectives and budgets. /lilimanage standard planning activities end-to-end, including campaign setup, monitoring, optimisation and reporting. /liliconduct competitive analyses and translate data into clear insights and tactical recommendations. /lilimonitor campaign delivery and budget allocation, identifying discrepancies and proposing corrective actions.



/liliuse media planning tools such as kubik, arianna, kimono, aqx, mcs and netbox. /lilicoordinate with internal teams, creative agencies and media owners to support accurate and timely campaign execution. /lilishare best practices and provide operational guidance to associates, escalating complex or non-standard issues to the manager. /li /ulh3Skills and experience /h3ulli3+ years of experience in media planning, preferably within a media agency. /lilisolid knowledge of tv planning and familiarity with print and radio. /lilistrong analytical, organisational and communication skills. /liliproficiency in microsoft office and good command of english. /li /ulh3Benefits /h3ullicompetitive medical /liligroup retirement /lilivision and dental insurance /lilisignificant paid time off /lilipartner discounts /lilimental-health awareness days /lilicorporate benefits platform /liliemployee wellbeing programmes /lililanguage platform /lilie-learning platform /liliticket restaurant /lilinon-occupational accident insurance /lililife insurance /lilitax assistance services. /li /ul #J-18808-Ljbffr
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