Global Segment Marketing Lead
Overview In this Global Segment Marketing Lead role, you will drive market
- and customer-focused growth for the Transformers Business Unit. You’ll connect market insights with portfolio capabilities, shaping segment-specific value propositions and marketing strategies. You will enable sales with compelling narratives and manage KPIs to ensure market demand translates into measurable impact. This is a cross-functional, global role that blends market understanding with strategic execution to differentiate Hitachi Energy in key segments. Retribuzione / Benefits
* Incentive Plan
* Lunch tickets
* Health Insurance
* Pension Fund
* Flexible
working hours
* Hybrid work model Responsabilità
* Partner with industry leaders to build deep understanding of customer applications, ecosystems, trends, and portfolio role
* Lead development of customer value propositions for key segments and applications bringing portfolio capabilities to differentiated outcomes
* Build structured understanding of customer needs, buying criteria, decision-makers, and journeys; anchor marketing priorities in market demand
* Translate segment strategies into marketing frameworks: target customers, positioning, value-selling points, and thought-leadership priorities
* Collaborate with Communications to ensure consistent messaging and adapt narratives for different audiences
* Work with Product Management to connect market needs with portfolio positioning, launches, and growth initiatives
* Equip Sales with compelling value narratives and segment-specific marketing tools
* Define KPIs to measure segment marketing effectiveness and refine priorities based on market feedback and impact Requisiti fondamentali
* Degree in Marketing, Business, Engineering, Economics, or related discipline
* Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy in industrial/energy/tech environments
* Strong market and commercial orientation with ability to understand complex industries and business models
* Proven ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies
* Strong analytical and strategic thinking with ability to translate strategy into actionable priorities
* Excellent communication skills for technical and commercial stakeholders
* Comfortable working in a global, cross-functional environment with multiple segments
* Excellent English knowledge
* Willingness to travel (15%)
* Excellent communication
* Collaborative mindset
* Strategic thinking
* B2B marketing
* Strategic marketing
* Segment marketing
- and customer-focused growth for the Transformers Business Unit. You’ll connect market insights with portfolio capabilities, shaping segment-specific value propositions and marketing strategies. You will enable sales with compelling narratives and manage KPIs to ensure market demand translates into measurable impact. This is a cross-functional, global role that blends market understanding with strategic execution to differentiate Hitachi Energy in key segments. Retribuzione / Benefits
* Incentive Plan
* Lunch tickets
* Health Insurance
* Pension Fund
* Flexible
working hours
* Hybrid work model Responsabilità
* Partner with industry leaders to build deep understanding of customer applications, ecosystems, trends, and portfolio role
* Lead development of customer value propositions for key segments and applications bringing portfolio capabilities to differentiated outcomes
* Build structured understanding of customer needs, buying criteria, decision-makers, and journeys; anchor marketing priorities in market demand
* Translate segment strategies into marketing frameworks: target customers, positioning, value-selling points, and thought-leadership priorities
* Collaborate with Communications to ensure consistent messaging and adapt narratives for different audiences
* Work with Product Management to connect market needs with portfolio positioning, launches, and growth initiatives
* Equip Sales with compelling value narratives and segment-specific marketing tools
* Define KPIs to measure segment marketing effectiveness and refine priorities based on market feedback and impact Requisiti fondamentali
* Degree in Marketing, Business, Engineering, Economics, or related discipline
* Strong experience in B2B marketing, strategic marketing, segment marketing, business development, or commercial strategy in industrial/energy/tech environments
* Strong market and commercial orientation with ability to understand complex industries and business models
* Proven ability to develop market segmentation, customer insights, value propositions, positioning, and go-to-market strategies
* Strong analytical and strategic thinking with ability to translate strategy into actionable priorities
* Excellent communication skills for technical and commercial stakeholders
* Comfortable working in a global, cross-functional environment with multiple segments
* Excellent English knowledge
* Willingness to travel (15%)
* Excellent communication
* Collaborative mindset
* Strategic thinking
* B2B marketing
* Strategic marketing
* Segment marketing